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Carbonates in Italy

Publisher Euromonitor International
Published Dec 03, 2025
Length 39 Pages
SKU # EP20638860

Description

In 2025, off-trade volume sales of carbonates in Italy achieved value growth despite flat volumes, driven by premiumisation and price increases, while on-trade sales declined. Reduced sugar variants, particularly cola and lemonade/lime, were top performers due to health trends and innovation. Looking ahead, a 2026 sugar tax will impact regular carbonates, but reduced sugar options, authenticity, and local sourcing will drive innovation and premiumisation. Coca-Cola HBC Italia retained leadership...

Euromonitor International's Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Carbonates in Italy
Euromonitor International
December 2025
List Of Contents And Tables
CARBONATES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth amidst volume stability, driven by health and premiumisation
INDUSTRY PERFORMANCE
Navigating health trends to achieve value growth despite volume stability
Reduced sugar variants are reshaping the carbonates landscape
WHAT’S NEXT?
Sugar tax and out-of-home shift to drive off-trade volume decline
Authenticity and local sourcing drive to innovation in carbonates
Carbonates poised for premiumisation as consumer spending recovers
COMPETITIVE LANDSCAPE
Pricing strategy costs Coca-Cola HBC Italia share in carbonates
Pepsi Max fuels PepsiCo's strong growth, overcoming previous distribution hurdles
CHANNELS
Supermarkets solidifies its lead as the strategy of one discounter falters
Vending leads channel growth in carbonates, driven by on-the-go consumption
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
Soft drinks sees modest growth amidst health trends, channel shifts, and price rises
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Mixed fortunes, with health trends and competition reshaping soft drinks
Demand for reduced sugar products surges despite sugar tax postponement
Functionality and wellness drive innovation in soft drinks, reshaping the dynamics
WHAT NEXT?
Energy drinks and functional bottled water to drive modest growth
Italian sugar tax set to reshape soft drinks, driving a shift to reduced sugar options
Functionality and premiumisation set to dominate soft drinks trends
COMPETITIVE LANDSCAPE
San Benedetto leads in volume terms, while Coca-Cola leads value sales
waterdrop revitalises powder concentrates with dynamic innovation and health focus
CHANNELS
Supermarkets retains its lead in soft drinks through promotions and product range
Busy lifestyles fuel rapid growth in vending and retail e-commerce in soft drinks
“Poveritivo” and price sensitivity: On-trade adapts to challenging economic climate
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Italy
Trends
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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