Report cover image

Carbonates in Guatemala

Publisher Euromonitor International
Published Dec 24, 2025
Length 34 Pages
SKU # EP20680464

Description

Carbonates remains the largest soft drink category in Guatemala. Demand is being impacted by affordability, impulse purchases, and a preference for varied pack sizes, from single-serve to family formats. Regular cola carbonates is the main driver of growth, supported by a loyal consumer base. Small local grocers remain vital for distribution, while discounters and convenience stores are enhancing accessibility. Digital campaigns and personalised packaging are helping to engage younger consumers,...

Euromonitor International's Carbonates in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Carbonates in Guatemala
Euromonitor International
December 2025
List Of Contents And Tables
CARBONATES IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Carbonates remains largest category
INDUSTRY PERFORMANCE
Carbonates continues growing, driven by association with indulgence and product variety
Regular cola carbonates lead volume growth
WHAT’S NEXT?
Carbonates set for steady growth amid rising preference for larger, value-oriented formats
Functional carbonates could gain traction amongst health-conscious consumers
Players will expand sustainability programmes
COMPETITIVE LANDSCAPE
Global players seek to forge connections with new generations
Coca-Cola de Guatemala drives growth through expanded reach, affordable formats and digitalisation
CHANNELS
Small local grocers leads distribution
Discounters and convenience retailers gain traction
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest growth as economic conditions improve but consumers remain price conscious
Continued strong demand for carbonates and bottled water
Rising demand for functional hydration and better-for-you options
WHAT’S NEXT?
Climate-driven hydration needs to support steady growth for soft drinks
Health and wellness trends will impact soft drinks preferences
Experiential beverages and AI-powered marketing will connect with young consumers
COMPETITIVE LANDSCAPE
Cola-Cola consolidates its lead, ahead of local challengers
Embotelladora Centroamericana leads growth through Gatorade innovation
CHANNELS
Small local grocers remains core distribution channel
Discounters and convenience stores gain ground
Foodservice vs retail split
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us