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Carbonates in Bulgaria

Publisher Euromonitor International
Published Nov 27, 2025
Length 31 Pages
SKU # EP20639092

Description

In Bulgaria, carbonates retail volume sales declined slightly in 2025 as health-conscious consumers increasingly favoured low- and no-sugar alternatives. Reduced sugar cola carbonates outpaced the wider category, supported by marketing and demand for familiar flavours with fewer calories. Further pressure on volumes is expected over the forecast period as per-capita consumption nears saturation and a proposed sugar tax on sweetened drinks threatens both retail and foodservice sales, despite supp...

Euromonitor International's Carbonates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Carbonates in Bulgaria
Euromonitor International
November 2025
List Of Contents And Tables
CARBONATES IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health priorities and regulation weigh on carbonates
INDUSTRY PERFORMANCE
Carbonates struggles as health awareness rises
Reduced carbonates outpaces overall category
WHAT’S NEXT?
Further falls forecast for carbonates
Health and sustainability concerns to inform innovation
Anticipated sugar tax could reshape demand
COMPETITIVE LANDSCAPE
Coca-Cola remains number one company in carbonates
Best Fruit rises through Florina
CHANNELS
Small local grocers leads though channel is gradually weakening
E-commerce and discounters attract value-seeking consumers
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
Hot weather, cost pressures and regulation reshape soft drinks demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Hot summer supports volume sales in soft drinks
Energy drinks drives overall growth despite consumer cost consciousness
Functional trend accelerates
WHAT’S NEXT?
Sugar tax may curb volume growth for some soft drinks
Warm weather and tourism will ensure future growth
Demand for better quality to push premiumisation
COMPETITIVE LANDSCAPE
Coca-Cola maintains lead of overall soft drinks in 2025
Amata rises fastest among companies
CHANNELS
Small local grocers leads distribution, while discounters posts fastest growth
Foodservice suffers as government ends post-pandemic support
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Bulgaria
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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