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Carbonates in Austria

Publisher Euromonitor International
Published Nov 27, 2025
Length 32 Pages
SKU # EP20639117

Description

Austria’s new deposit return scheme has put downward pressure on sales of carbonates in 2025, with some consumers looking to avoid the inconvenience of having to return used bottles. Rising health awareness has also negatively impacted demand, although reduced sugar carbonates have been less affected.

Euromonitor International's Carbonates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Carbonates in Austria
Euromonitor International
November 2025
List Of Contents And Tables
CARBONATES IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of carbonates negatively impacted by deposit scheme
INDUSTRY PERFORMANCE
New deposit system hits sales of carbonates
Reduced sugar carbonates outperform regular options
WHAT’S NEXT?
Rising health awareness set to limit demand for carbonates
New deposit system might still play a role
E-commerce expected to win share
COMPETITIVE LANDSCAPE
Coca-Cola cements its dominance in carbonates with new product launches
Tonic water/mixers/other bitters a hotbed of activity and competition
CHANNELS
Supermarkets continue to dominate sales of carbonates
Vending and forecourt retailers tapping into the demand for round-the-clock access
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
New bottle deposit regulation deals a short-term blow to sales of soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Mixed performances seen across soft drinks but overall sales decline in 2025
New bottle deposit scheme has a big impact on the market
On-trade sales continue to recover thanks to improving consumer sentiment
WHAT’S NEXT?
Players likely to respond to deposit scheme with new packaging innovations
Tap water could pose a threat to sales of soft drinks
New product development likely to focus on healthier options
COMPETITIVE LANDSCAPE
Coca-Cola retains the lead but loses share in 2025
Competition heats up with private label making further inroads
CHANNELS
Supermarkets dominate thanks to the channel’s strong reach
Vending and e-commerce continue to win share but challenges remain
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Austria
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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