Bottled Water in Vietnam
Description
Bottled water in Vietnam recorded positive growth in both on-trade and off-trade channels during the year, supported by rising health awareness and environmental factors such as hotter weather and natural disasters. Many consumers stocked up during typhoon and flood warnings, ensuring steady demand. Tourism also played a key role, with over 12 million international visitors in the first seven months boosting on-trade sales in hotels, cafés, and restaurants. Still bottled water dominated off-trad...
Euromonitor International's Bottled Water in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
31 Pages
- Bottled Water in Vietnam
- Euromonitor International
- November 2025
- List Of Contents And Tables
- BOTTLED WATER IN VIETNAM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health, heat and tourism drive demand for bottled water
- INDUSTRY PERFORMANCE
- Health concerns and environmental factors support demand for bottled water
- Still water drives off-trade demand, while carbonated options are popular on-trade
- WHAT’S NEXT?
- Strong future performance for bottled water, with on-trade set to be more dynamic
- Direct-to-consumer and downstream logistics move to digital platforms
- Sustainable lifestyle will continue to receive attention from both manufacturers and consumers
- COMPETITIVE LANDSCAPE
- Suntory PepsiCo retains lead of consolidated competitive landscape
- Healthy positioning and consumer engagement drive strong growth of i-on Life
- CHANNELS
- Convenient locations support dominance of small local grocers
- Convenience helps drive e-commerce share gain and growth in 2025
- CATEGORY DATA
- Table 1 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOFT DRINKS IN VIETNAM
- EXECUTIVE SUMMARY
- Innovating for growth amidst economic caution and health trends
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Resilience for soft drinks despite economic pressures
- Multi-packs and larger bottles favoured for greater savings
- Premium-positioned carbonated soft drink Cela focuses on functionality
- Rising health concerns drive up sales of reduced sugar options
- WHAT’S NEXT?
- On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
- Sustainability efforts to increasingly shape future development
- COMPETITIVE LANDSCAPE
- Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
- Masan Group benefits from partnership with major football club
- CHANNELS
- Proximity to neighbourhoods drives popularity of small local grocers
- Retail e-commerce makes further share gains in 2025
- Foodservice vs retail split
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Vietnam
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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