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Bottled Water in Pakistan

Publisher Euromonitor International
Published Dec 24, 2025
Length 26 Pages
SKU # EP20680525

Description

Off-trade bottled water volume sales in Pakistan are expected to see moderate growth in 2025, driven by rising health awareness, unreliable municipal supplies, and urban, on-the-go lifestyles. Still purified water remains the dominant category, while opportunities are emerging for premium, flavoured, carbonated, and functional variants. Expansion into restaurant-branded offerings and B2B partnerships is increasing, opening up new opportunities for manufacturers. During the forecast period, techn...

Euromonitor International's Bottled Water in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Bottled Water in Pakistan
Euromonitor International
December 2025
List Of Contents And Tables
BOTTLED WATER IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, convenience and innovation drive demand
INDUSTRY PERFORMANCE
Still purified bottled water dominates sales
Rise of restaurant-branded offerings
WHAT’S NEXT?
Bottled water offers scope for further diversification
Technological advancements will lead to greater consistency
Sustainability will become key manufacturer and customer focus
COMPETITIVE LANDSCAPE
Nestlé maintains dominance
Mehran Bottlers leverages existing consumer trust and distribution network
CHANNELS
Traditional stores remain key to sales
Modern retail formats appeal to convenience-seeking buyers
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Favourable economic conditions and demographics boost demand for soft drinks
Health and wellness trends shape consumption habits
Retail expansion improves product accessibility
WHAT’S NEXT?
Stabilising economy will boost demand
Expected shift towards healthier offerings
Expansion of modern retail will increase access to packaged soft drinks
COMPETITIVE LANDSCAPE
Multinational giants hold sway
Mehran Bottlers is most dynamic player
CHANNELS
Small local grocers lead sales
E-commerce and modern grocery outlets enhance product availability
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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