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Bottled Water in Guatemala

Publisher Euromonitor International
Published Dec 24, 2025
Length 28 Pages
SKU # EP20680502

Description

Bottled water is an essential beverage in Guatemala due to limited access to safe public water and concerns over pollution. Carbonated purified variants appeal to health-conscious consumers, while premium and flavoured lines target younger, higher-income segments. Small local grocers provide convenient access through affordable single-serve sachets and bottles, while convenience stores offer chilled options for impulse consumption. E-commerce meanwhile, remains niche, mainly used for larger, bul...

Euromonitor International's Bottled Water in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Bottled Water in Guatemala
Euromonitor International
December 2025
List Of Contents And Tables
BOTTLED WATER IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bottled water remains essential for daily hydration
INDUSTRY PERFORMANCE
Bottled water sales continue to rise amid limited access to safe drinking water
Carbonated purified water gains momentum from a low base
WHAT’S NEXT?
Persistent concerns over public drinking water quality continue to drive bottled water consumption in Guatemala
Presence of microplastics is growing concern
Preventive health awareness to fuel bottled water growth
COMPETITIVE LANDSCAPE
Fábrica de Bebidas Gaseosas Salvavidas leads in bottled water, with affordability being key positioning strategy
Cola-Cola drives growth with Dasani and Seagram’s
CHANNELS
Small local grocers remains key distribution channel
Rising demand for single-serve formats drives growth of convenience stores
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Affordability continues to drive soft drinks preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest growth as economic conditions improve but consumers remain price conscious
Continued strong demand for carbonates and bottled water
Rising demand for functional hydration and better-for-you options
WHAT’S NEXT?
Climate-driven hydration needs to support steady growth for soft drinks
Health and wellness trends will impact soft drinks preferences
Experiential beverages and AI-powered marketing will connect with young consumers
COMPETITIVE LANDSCAPE
Cola-Cola consolidates its lead, ahead of local challengers
Embotelladora Centroamericana leads growth through Gatorade innovation
CHANNELS
Small local grocers remains core distribution channel
Discounters and convenience stores gain ground
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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