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Bottled Water in the US

Publisher Euromonitor International
Published Dec 03, 2025
Length 36 Pages
SKU # EP20638877

Description

Off-trade volume sales of bottled water in the US sales are projected to fall slightly in 2025. However, a channel shift to more away-from-home occasions is lifting on-trade volume sales and pushing total volume sales into positive, if marginal, growth. The consumer demand for self-optimisation has fomented wider hydration trends, but packaged bottled water remains the simplest path to hydration. Functional bottled water is a clear beneficiary of a desire for premiumisation, affording sugar redu...

Euromonitor International's Bottled Water in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Bottled Water in the US
Euromonitor International
December 2025
List Of Contents And Tables
BOTTLED WATER IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
On-trade channel pushes the category into positive total volume sales waters
INDUSTRY PERFORMANCE
Functional bottled water continues to develop as a category
Novelty, hydration, taste and healthier alternative energies spring from flavoured bottled water
WHAT’S NEXT?
Three pillars to success
Breakthroughs in formulae to spur functional beverages
GLP-1 adoption to gain momentum
COMPETITIVE LANDSCAPE
BlueTriton Brands offers a strong, diverse portfolio to lead the category
Mixed bag for The Coca-Cola Co in bottled water
CHANNELS
Commodity status of bottled water favours brick-and-mortar retailers
Shifts within e-commerce retailing of bottled water
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN THE US
EXECUTIVE SUMMARY
Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development
WHAT’S NEXT?
Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks
COMPETITIVE LANDSCAPE
The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition
CHANNELS
Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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