
Better For You Beverages in Thailand
Description
Better For You Beverages in Thailand
The new excise tax on sugary drinks that was announced in 2017 directly impacted the whole beverages industry in Thailand, as sugar was originally the major source of sweetness in drinks. Across non-alcoholic drinks in Thailand, players have been encouraged to innovate their offerings to produce products with less than 6g of sugar content. Meanwhile, some manufacturers have moved beyond this target by reformulating their products to create sugar-free drinks. Many categories of soft drinks, such...
Euromonitor International's Better For You Beverages in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
The new excise tax on sugary drinks that was announced in 2017 directly impacted the whole beverages industry in Thailand, as sugar was originally the major source of sweetness in drinks. Across non-alcoholic drinks in Thailand, players have been encouraged to innovate their offerings to produce products with less than 6g of sugar content. Meanwhile, some manufacturers have moved beyond this target by reformulating their products to create sugar-free drinks. Many categories of soft drinks, such...
Euromonitor International's Better For You Beverages in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
27 Pages
- Better For You Beverages in Thailand
- Euromonitor International
- February 2022
- List Of Contents And Tables
- BETTER FOR YOU BEVERAGES IN THAILAND
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Sugar tax provides development and growth opportunities for BFY reduced sugar beverages
- Pandemic effects support the demand for reduced sugar beverages
- Decreasing demand for decaffeinated products weakens the performances of reduced caffeine coffee and tea
- PROSPECTS AND OPPORTUNITIES
- Zero sugar and premiumisation trends offer development and growth opportunities for BFY beverages
- RTD coffee players look to innovate beyond the confines of better for you
- Hike in sugar tax to drive new development in BFY hot drinks, while BFY reduced sugar beverages is set to see higher usage of sweeteners
- CATEGORY DATA
- Table 1 Sales of BFY Beverages by Category: Value 2016-2021
- Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
- HEALTH AND WELLNESS IN THAILAND
- EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- MARKET DATA
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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