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Beauty and Personal Care Packaging in Italy

Publisher Euromonitor International
Published Oct 08, 2025
Length 11 Pages
SKU # EP20807827

Description

In 2024, the total unit volumes of beauty and personal care packaging in Italy increased by 4% due to multiple converging factors, such as market expansion, shifting consumer habits and regulatory pressure. Italy's beauty and personal care industry grew both domestically and through exports, driven by categories like skin care, hair care and fragrances. These categories often necessitate specific and sometimes multiple packaging components, including bottles, caps, pumps, droppers, jars and oute...

Euromonitor International's Beauty and Personal Care Packaging in Italy report offers insight into key trends and developments driving packaging across the category.


Product coverage: Baby and Child-specific Products Packaging, Bath and Shower Packaging, Colour Cosmetics Packaging, Deodorants Packaging, Depilatories Packaging, Fragrances Packaging, Hair Care Packaging, Men's Grooming Packaging, Oral Care Packaging, Skin Care Packaging, Sun Care Packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

11 Pages
Beauty and Personal Care Packaging in Italy
Euromonitor International
January 2026
List Of Contents And Tables
BEAUTY AND PERSONAL CARE PACKAGING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Market expansion, consumer variety and regulatory pressure driving growth in packaging volumes
Martom Deluxe Hair Code and In Aéras blend sustainability with symbolism
HDPE bottles the leading pack type due to their versatility and sustainability
PROSPECTS AND OPPORTUNITIES
Growing packaging demand will be driven by premiumisation, refills and expanding product ranges
Competitive advantage will shift towards eco-friendly packaging and agile supply chain control
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