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Australia Mobile Phones

Publisher Euromonitor International
Published Jul 22, 2024
Length 19 Pages
SKU # EP19030614

Description

Mobile Phones in Australia


Demand for mobile phones in Australia, driven by smartphones, remains elevated in 2024, driven by the multifunctional nature of these devices and the significant reliance on them for daily use, whether for messaging, browsing the internet, consuming digital content, listening to music or making contactless purchases, among other occasions.

Euromonitor International's Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Mobile Phones in Australia
Euromonitor International
July 2024
List Of Contents And Tables
MOBILE PHONES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Trading in old models for premium smartphones in inflationary environment
5G access and larger screens create new standards for smartphones
Apple and Samsung retain lead due to strong brand loyalty
PROSPECTS AND OPPORTUNITIES
AI features to increasingly influence development of smartphones
Australians are early adopters of premium models, supporting future value growth
Demand for feature phones to continue declining, appealing to niche audience
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2019-2024
Table 2 Sales of Mobile Phones by Category: Value 2019-2024
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 4 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 6 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 8 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 10 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
CONSUMER ELECTRONICS IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 15 Sales of Consumer Electronics by Category: Value 2019-2024
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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