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Asian Speciality Drinks in Morocco

Publisher Euromonitor International
Published Nov 28, 2025
Length 24 Pages
SKU # EP20639048

Description

Retail volume sales of Asian specialty drinks grew in 2025 from a very small base, fuelled by the expansion of bubble tea cafés and strong delivery-platform integration. Bubble tea remained the key growth driver, with chains like Gong cha and Bubble King broadening menus and increasing availability across major cities through both physical stores and Glovo. Looking ahead, expansion is set to continue, supported by youth-oriented cafés, digital ecosystems, and rising experimentation.

Euromonitor International's Asian Speciality Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Asian Speciality Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Asian Speciality Drinks in Morocco
Euromonitor International
November 2025
List Of Contents And Tables
ASIAN SPECIALITY DRINKS IN MOROCCO
2025 DEVELOPMENTS
Cafés and quick-commerce drive growth and accessibility of Asian specialty drinks
INDUSTRY PERFORMANCE
Bubble tea café expansion fuels early-stage growth for Asian specialty drinks
Bubble tea leads growth as cafés broaden menus and delivery access
WHAT’S NEXT?
Youth-oriented cafés are set to sustain momentum despite structural challenges
Digital ecosystems are expected to accelerate visibility and experimentation
Sustainability, safety oversight and wellness trends will shape the evolution of bubble tea cafés
COMPETITIVE LANDSCAPE
Gong cha consolidates its leadership through scale, visibility and delivery reach
Bubble King emerges as the most dynamic challenger in 2025
CHANNELS
Foodservice remains the core channel for Asian specialty drinks in 2025
Quick-commerce accelerates trial and reach for Asian specialty drinks
CATEGORY DATA
Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
Affordability, health trends, and on-the-go consumption drives growth for soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
Health consciousness and sugar reduction shape consumer preferences
Trust, sustainability, and packaging influence soft drinks dynamic in 2025
WHAT’S NEXT?
Growth is expected to be driven by economic recovery, urbanisation and health awareness
Innovation and product diversification are expected to meet evolving consumer preferences
Price sensitivity, promotions, and widespread distribution will remain key
COMPETITIVE LANDSCAPE
Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
CHANNELS
Small local grocers drives sales while discounters continues to expand in Morocco
The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Morocco
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources

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