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Air Conditioners in Turkey

Publisher Euromonitor International
Published Jan 19, 2026
Length 22 Pages
SKU # EP20807800

Description

While remaining positive, air conditioners in Turkey experienced a notable slowdown in retail volume growth in 2025, primarily due to mild weather and economic constraints. In contrast, value growth was supported by persistent high inflation influencing unit prices, and the introduction of innovative products, including AI-integrated and energy-efficient models. Demand is expected to continue growing over the next five years, driven by increasing consumer awareness of indoor air quality and tech...

Euromonitor International's Air Conditioners in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Conditioners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Air Conditioners in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
AIR CONDITIONERS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Navigating economic headwinds with innovation
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Sustainability and energy efficiency boost product offerings
CHART 2 Arçelik Advances Sustainable Cooling with ProSmart and Ekolojik Inverter Series
Smart and AI-powered air conditioners drive innovation
CHART 3 Samsung Launches AI-Driven Air Conditioners for Smarter Climate Control
Eco-friendly climate control gains traction
CHART 4 Eco-Conscious Design Guides Arçelik’s Latest AC Developments
WHAT’S NEXT?
Energy efficiency to drives future sales growth
CHART 5 Analyst Insight
Technological innovation to fuel category expansion
COMPETITIVE LANDSCAPE
Local brands maintain lead through innovation and service
CHANNELS
Specialists and e-commerce drive sales with convenience
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
CHART 8 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
CHART 9 Arçelik Expands Control via DTC Channel
CHART 10 Analyst Insight
CHART 11 Growth Decomposition of Consumer Appliances 2024-2029
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Turkey 2025
CHART 14 Key Insights on Consumers in Turkey 2025
CHART 15 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
CHANNELS
Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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