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Air Conditioners in Japan

Publisher Euromonitor International
Published Jan 21, 2026
Length 23 Pages
SKU # EP20807513

Description

Air conditioners experienced significant growth in Japan in 2025, with a 6% increase in retail volume and a 9% growth in retail value at current prices, driven by the extremely hot summers in 2024 and 2025 and increasing demand for energy-efficient products due to rising electricity costs. This trend is expected to continue, with the market forecast to grow at a current value CAGR of 3% over the forecast period to JPY1,499 billion by 2030. The market is characterised by a high penetration rate,...

Euromonitor International's Air Conditioners in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Conditioners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Air Conditioners in Japan
Euromonitor International
January 2026
List Of Contents And Tables
AIR CONDITIONERS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Panasonic's innovative compressor technology boosts energy efficiency
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
CHART 2 Panasonic cuts 40% off the power of minimum operation with a new compressor
Air conditioning is not just about temperature
CHART 3 Daikin provides automatic humidity control together with temperature control
Providing a comfortable environment
CHART 4 Mitsubishi Electric enhances emoco-tech personalisation
WHAT’S NEXT?
Subsidies underpin the replacement of less energy efficient air conditioners
CHART 5 Analyst Insight
Bosch acquires Shirokuma-kun brand
Energy efficiency to remain key driver of growth and innovation
COMPETITIVE LANDSCAPE
Daikin leads the market with execution power
Acquisition to reshape competitive landscape
CHANNELS
Specialist retailers and builder merchants drive sales
E-commerce gains traction with installation services
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
CHART 8 Sharp launches its first air circulator
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
CHANNELS
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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