Report cover image

Air Conditioners in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 26 Pages
SKU # EP20677036

Description

Air conditioners in Brazil demonstrated solid retail volume and value growth in 2025, driven by higher temperatures and intense price competition among major players. In addition, with a higher median disposable income per household, the demand for air conditioners continued to increase. The possession of air conditioners among Brazilian households stood at 32% in 2025 and is forecast to increase to 41% by 2030, indicating growing penetration and a further rise in sales. This growth can be attri...

Euromonitor International's Air Conditioners in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Air Conditioners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Air Conditioners in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
AIR CONDITIONERS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising temperatures and higher incomes drive solid growth for air conditioners
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Sales of air conditioners driven by favourable climate, economic factors, and price competition
Split air conditioners dominates due to the consumer preference for efficiency
CHART 2 Split Air Conditioners Maintain Popularity Due to Energy-efficiency and Affordability
Price competition emerges as key trend shaping air conditioners
CHART 3 Analyst Insight
WHAT’S NEXT?
Climate, urbanisation, and rising incomes expected to drive continued growth
Split air conditioners anticipated to maintain dominance
Price competition and innovation to shape the future
COMPETITIVE LANDSCAPE
Springer Midea and LG maintain lead through quality
Companies leverage local manufacturing for growth
CHART 4 Companies Increase Their Shares, Supported By Local Manufacturing
Hisense and Multi partner to boost local production
CHANNELS
Retail offline continues to lead, but is challenged by retail e-commerce
Retail e-commerce sees share growth due to prices, convenience, and new payment solutions
CHART 5 Midea Grows Strongly in the Country Through Retailers and its Own Sales Channel
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us