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Air Conditioners in Australia

Publisher Euromonitor International
Published Dec 09, 2025
Length 23 Pages
SKU # EP20676796

Description

Air conditioners in Australia experienced sluggish volume sales in 2025, with a decline of 1% compared to the previous year but saw a rise in value sales by 3% to AUD1.3 billion, driven by consumers increasingly prioritising energy efficiency and premium features. This trend is expected to continue over the forecast period with a marginal retail volume decline but rising value sales. The market is concentrated, with top players like Daikin Industries and Mitsubishi Electric Australia leading thr...

Euromonitor International's Air Conditioners in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Portable Room Air Conditioners, Split Air Conditioners, Window Air Conditioners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Conditioners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Air Conditioners in Australia
Euromonitor International
December 2025
List Of Contents And Tables
AIR CONDITIONERS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium features drive value growth, despite volume decline
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Energy efficiency and smart features drive purchasing decisions
Premiumisation boosts high-efficiency split air conditioner sales
CHART 2 Split System Upgrades Driven by Compact Design and Advanced Features
Sustainability and energy efficiency drive demand for advanced air conditioners
CHART 3 Analyst Insight
WHAT’S NEXT?
Rising household incomes support spending on premium models
Sustainability priorities to shape product development
COMPETITIVE LANDSCAPE
Daikin leads with energy-efficient and health-focused air conditioners
Smart features offer control and energy savings
CHART 4 Product Tiering Enables Panasonic to Capture Value Across Segments
CHANNELS
Specialists lead distribution of air conditioners with valued service and expertise
E-commerce growth driven by price transparency and convenience
PRODUCTS
Connectivity becomes standard in leading air conditioner models
Samsung’s WindFree model drives value with smart efficiency
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Growth Decomposition of Consumer Appliances 2024-2029
CHART 8 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
CHART 9 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
CHART 10 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
COMPETITIVE LANDSCAPE
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
CHANNELS
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
PRODUCTS
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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