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SMART Conference

SMART Conference

This special edition consists of articles based on efforts at changing upstream conditions. Three of the papers here were from the 2014 SMART -- Social Marketing Advances in Theory and Research -- Conference held at Chateau Lake Louise on the edge of a glacial lake in Banff National Park in Canada. The small conference in this amazing location helped provide a great basis for stimulating thought in this area. These presentations and now articles provide some examples where structural changes have been applied.


Capturing experiences as they happen: diary data collection for social marketing,Caroline Elementary School’s hybrid garden: a case study in social marketing,Comparing short- and long-term breastfeeding models,Introduction to the special issue,Marketing and social enterprises: implications for social marketing,The internationalisation of social marketing research

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