This special edition consists of articles based on efforts at changing upstream conditions. Three of the papers here were from the 2014 SMART -- Social Marketing Advances in Theory and Research -- Conference held at Chateau Lake Louise on the edge of a glacial lake in Banff National Park in Canada. The small conference in this amazing location helped provide a great basis for stimulating thought in this area. These presentations and now articles provide some examples where structural changes have been applied.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook