Winter Tire Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)

Winter Tire Market Size

The global winter tiremarket size was valued at $28.55 billion in 2025 and is projected to reach $42.84 billion by 2031, growing at a CAGR of 7.0% during the forecast period.

Winter Tire Market Overview

Winter tires are specifically designed to provide superior performance in cold, snowy, and icy conditions. They are engineered with specialized rubber compounds that remain flexible in freezing temperatures, allowing for better grip and traction on slippery surfaces. This result in improved braking distances, enhanced handling, and increased stability, making them a crucial safety feature for vehicles navigating winter roads.

Companies can benefit from the winter tire market by capitalizing on the growing demand for safety and performance in harsh weather conditions. As governments in regions like Europe and North America mandate or incentivize the use of winter tires, manufacturers can invest in research and development to create high-performance tires that meet these regulatory requirements. Additionally, insurance companies often offer discounts to drivers who use winter tires, further encouraging their adoption and creating a market opportunity for tire manufacturers to increase sales and revenue. By focusing on technological advancements and safety features, companies can differentiate themselves and capture a larger share of the expanding winter tire market.

Winter Tire Market Dynamics

The winter tiremarket is expected to witness significant growth in the future due to the growing automobile industry, government regulations, and safety concerns. However, the balancing rolling resistance and handling, price sensitivity, and supply chain disruptions are restraining the growth of the market.

Furthermore, innovations in all-weather and high-performance tires, adoption of sustainable materials, and growth in online tire sales and e-commerce are the key trends propelling the winter tiremarket.

Growing Automobile Industry is Driving the Winter Tire Market

The Growing Automobile Industry is significantly impacting the winter tiremarket, by increasing demand for vehicles equipped with specialized tires for harsh weather conditions. This growth is driven by several factors, including government regulations, consumer awareness, and technological advancements. For instance, governments in countries with cold climates often mandate the use of winter tires during specific periods, such as in Canada and parts of Europe.

• The Society of Motor Manufacturers and Traders (SMMT) reported a 7.4% increase in UK car production in November 2022, contributing to the demand for winter tires.
• Additionally, companies like Apollo Tyres have launched innovative products, such as the Vredestein Wintrac Pro+, introduced in June 2024. This high-end winter tire is designed for ultra-high-performance cars and SUVs, including electric vehicles, offering improved grip and traction on snowy and icy surfaces.

As disposable incomes rise, more people are purchasing vehicles, leading to increased demand for winter tires. Insurance companies often offer discounts for vehicles equipped with winter tires, further boosting demand.

• For example, over 50% of vehicles in the U.S. are fitted with winter tires, driven by consumer preference for safety and performance in cold conditions. This growth is supported by the expanding automobile industry and increasing vehicle production, which fuels the demand for specialized tires like winter tires.

Companies are investing in R&D to develop high-performance winter tires that offer better grip and fuel efficiency, which is crucial in meeting regulatory standards and consumer expectations, further driving market growth. Overall, the synergy between the automobile industry's growth and technological advancements in winter tires is propelling the market forward.

By Tire Type, the Non-Studded Segment is projected to be the Largest Segment in the Winter Tire Market

A Non-studded winter tire is the largest segment in the winter tiremarket, driven by several factors, including technological advancements, environmental concerns, and regulatory support. Non-studded tires, also known as studless winter tires, have become the preferred choice for many drivers due to their improved performance and eco-friendly nature. These tires utilize advanced rubber compounds and tread designs to maintain flexibility in cold temperatures, providing better traction on snowy and icy surfaces without the environmental impact of metal studs.

• For instance, Bridgestone Corporation has highlighted the benefits of studless snow tires, which offer deeper tread depths and improved snow-on-snow traction, making them a popular option for drivers seeking both safety and sustainability.

Government regulations also play a significant role in driving demand for non-studded winter tires. In countries like Canada and parts of Europe, where winter conditions are harsh, governments often mandate the use of winter tires to enhance road safety. This regulatory push, combined with consumer awareness about the benefits of non-studded tires, has led to increased adoption. Companies are responding by investing in research and development to create high-performance, eco-conscious tires. For example, the adoption of studless winter tires has been supported by technological advancements such as improved rubber compounds and treads designs, which enhance vehicle performance and safety in low temperatures.

In recent years, the market has seen a shift toward more environmentally friendly and fuel-efficient options. The non-studded tires market is expected to grow significantly due to these factors, with a focus on reducing environmental impact while maintaining safety standards.

By Geography, North America Holds the Largest Share in the Market Revenue

North America holds the largest share of the winter tiremarket, driven by several factors, including harsh winter conditions, regulatory support, and consumer awareness.

• The North America winter tires market holds a significant share of the global market, accounting for 28.8% as of recent reports.

This region experiences prolonged cold conditions, which necessitates the use of specialized tires for safety and traction. Governments in countries like Canada have implemented regulations requiring the use of winter tires during specific periods, further boosting demand.

• For instance, in Quebec, Canada, it is mandatory to use winter tires from December 1 to March 31, which has led to increased sales of winter tires from companies like Michelin and Nokian Tyres.

In the United States, states like Minnesota and New York also see high demand for winter tires due to their cold climates. Companies are responding by launching innovative products tailored to North American conditions.

• For example, Goodyear Tire & Rubber Company has introduced advanced winter tires with improved tread designs to enhance performance on snowy and icy roads.
• Additionally, Companies like Continental AG and Pirelli & C.S.p.A. are investing in research and development to create high-performance winter tires that meet the specific needs of North American drivers, ensuring better grip and traction on snowy and icy surfaces.

Government initiatives and public awareness campaigns also play a crucial role in promoting the use of winter tires. For instance, the U.S. Department of Transportation emphasizes the importance of using winter tires for improved road safety during winter months. Furthermore, insurance companies often offer discounts to drivers who use winter tires, which further incentivizes their adoption. As of 2025, the winter tire market in North America is expected to continue growing, driven by these factors and technological advancements in tire manufacturing.

• As of 2024, the North America tire market reached 406 million units, with expectations to grow further by 20335. This growth is supported by consumer preference for safety and performance during extreme weather conditions, as well as the increasing adoption of winter tires in regions with harsh winters.

Key Target Audience:

• Automobile Manufacturers (OEMs)
• Tire Distributors and Retailers
• Vehicle Owners (Passenger and Commercial)
• Government Agencies (Regulatory Bodies)
• Insurance Companies
• Environmental Organizations

List of the Key Players Profiled in the Report Includes:

• Bridgestone Corporation
• Cheng Shin Rubber Ind. Ltd.
• Continental AG
• Cooper Tire & Rubber Company
• Giti Tire
• Hangzhou Zhongce Rubber Co., Ltd.
• Hankook Tire
• Kumho Tire Co., Inc.
• MICHELIN
• Nexen Tire Corporation
• Nokian Tyres plc
• Pirelli & C.S.p.A.

Recent Developments:

• In May 2024, Bridgestone Duravis Van Winter ENLITEN launched premium winter tire for light commercial vehicles offers best-in-class braking and traction in snow and icy conditions. It will be available in 19 sizes starting July 2024.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Type:

• Inner Tube
• Tubeless

Market by, Drive Train:

• Electric
• Internal Combustion Engine (ICE)

Market by, Rim Size:

• 12"-17"
• 18"-21"
• 22"

Market by, Vehicle Type:

• Passenger Vehicle
• Light Commercial Vehicle
• Heavy Commercial Vehicle
• Two Wheelers

Market by, Tire Type:

• Studded Tires
• Non-studded Tires

Market by, Sales Channel:

• Original Equipment Manufacturers
• Aftermarket

Market by, Geography:

The winter tiremarket report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.

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