Hoodies & Sweatshirt Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)

Hoodies & Sweatshirt Market Size

The global hoodies & sweatshirt market size was valued at $231.16 billion in 2025 and is projected to reach $362.77 billion by 2031, growing at a CAGR of 7.8% during the forecast period.

Hoodies & Sweatshirt Market Overview

Hoodies and sweatshirts have become essential staples in modern fashion, offering a blend of comfort, style, and versatility that appeals to a wide range of consumers. Companies can benefit significantly from this trend by leveraging custom hoodies as promotional merchandise, which not only enhances brand visibility but also fosters customer loyalty. For instance, businesses can create unique designs that resonate with their target audience, turning these garments into walking advertisements whenever customers wear them. The casual nature of hoodies makes them suitable for various occasions, from casual outings to workouts, ensuring they are frequently worn and seen in public.

Companies like Dabur India Ltd. and Comvita Limited have recognized this potential and launched custom-branded apparel to connect with consumers on a personal level. Furthermore, government initiatives promoting local manufacturing and sustainable practices can enhance the appeal of these products, as consumers increasingly seek ethically produced clothing. By investing in high-quality, stylish hoodies and sweatshirts that reflect their brand identity, companies can create memorable impressions that resonate with customers long after the initial purchase, ultimately driving sales and fostering brand loyalty.

Hoodies & Sweatshirt Market Dynamics

The hoodies & sweatshirtmarket is expected to witness significant growth in the future due to the rise of athleisure and casual wear, increasing demand for versatile clothing, and influence of streetwear culture, popularized by celebrities and social media. However, the fluctuating raw material prices affecting production costs, intense competition leading to price wars among brands, and supply chain disruptions impacting availability and delivery times are restraining the growth of the market.

Furthermore, increasing demand for personalized and customizable apparel, integration of technology in clothing, such as smart fabrics, and rising popularity of heated sweatshirts for outdoor activities in colder climates are the key trends propelling the hoodies & sweatshirtmarket.

Rise of Athleisure and Casual Wear is Driving the Hoodies & Sweatshirt Market

The rise of athleisure and casual wear is significantly impacting the hoodies & sweatshirtmarket, driven by a cultural shift towards comfort and versatility in everyday clothing.

• In 2020, the U.S. sports apparel market was valued at approximately USD 105.1 billion, with projections to reach USD 113.4 billion in 2021, highlighting the growing acceptance of athleisure as a staple in wardrobes.
• Companies like Lululemon and Nike have capitalized on this trend by expanding their product lines to include stylish hoodies and sweatshirts that are suitable for both workouts and casual outings.
• For example, Lululemon's All in Motion activewear line has achieved over USD 1 billion in sales, showcasing the demand for comfortable yet fashionable pieces.

Additionally, during the COVID-19 pandemic, athleisure orders surged by 84%, as consumers sought comfortable clothing for home and remote work environments. This trend is further supported by initiatives from retailers like Target, which successfully launched its All in Motion collection that includes a variety of hoodies and sweatshirts designed for everyday wear. The integration of fashion-forward designs with functional materials has made these items highly desirable, reflecting a broader societal trend towards prioritizing comfort without sacrificing style.

By End-Use, the Men Segment is projected to be the Largest Segment in the Hoodies & Sweatshirt Market

Men’s is the largest segment in the hoodies & sweatshirtmarket, driven by the growing trend toward casual and comfortable clothing, which has become increasingly popular across various demographics.

• In 2021, the global men's athleisure market was valued at approximately USD 155 billion and is projected to reach USD 257 billion by 2026, reflecting a robust shift in consumer preferences towards versatile apparel that can be worn for both leisure and active purposes.
• Companies like Nike and Adidas have capitalized on this trend by launching innovative hoodies designed for performance and style;
• Additionally, Hoodie Hut recently announced a charitable initiative in October 2024, donating 500 hoodies to UK charities, which not only supports community engagement but also highlights the brand's commitment to social responsibility, further enhancing its appeal among male consumers who value ethical practices.

The increasing acceptance of hoodies as acceptable attire in various settings—from casual outings to workplace environments—has solidified their status as a wardrobe essential for men. This cultural shift is supported by government initiatives promoting local fashion industries, which encourage the production of quality apparel that resonates with contemporary lifestyle choices. Overall, the combination of comfort, style, and social consciousness is driving significant demand for hoodies and sweatshirts in the men's market.

By Geography, North America Holds the Largest Share in the Market Revenue

North America holds the largest share of the hoodies & sweatshirtmarket, driven by a cultural shift towards casual and comfortable clothing that resonates with consumers of all ages, widespread acceptance of athleisure as everyday wear, with brands like Nike and Adidas continually innovating their product lines to include stylish and functional hoodies that appeal to both athletes and casual consumers.

• For instance, Nike's launch of the Tech Fleece Hoodie in early 2023 exemplifies this trend, combining comfort with contemporary design.

Additionally, government initiatives that promote local manufacturing have bolstered the availability of high-quality apparel in the region. The U.S. government has increased fabric imports to support local retailers, enhancing the overall market size. Moreover, the rise of e-commerce has made it easier for consumers to access a variety of styles and brands, further driving demand. The combination of these factors—fashion trends favoring comfort, innovative product launches, supportive government policies, and the convenience of online shopping—has established a robust market for hoodies and sweatshirts in North America.

Key Target Audience:

• Manufacturers and Brands
• Retailers
• Distributors and Wholesalers
• Consumers
• Fashion Influencers and Celebrities

List of the Key Players Profiled in the Report Includes:

• PVH
• Puma
• GAP
• Fitch
• UNDER ARMOUR
• Skechers
• New Balance
• Columbia
• Adidas
• Hanesbrands Inc.
• Abercrombie
• Lululemon

Recent Developments:

• In March 2025, Puma launched its global “Go Wild” campaign, featuring bold new hoodies and sweatshirts designed for runners embracing self-expression. The campaign debuted a hero film and accompanied apparel collection at the start of spring.
• In March 2025, Lululemon unveiled its high-fashion SLNSH capsule in collaboration with designer Saul Nash during Milan and London Fashion Weeks. The limited-edition Spring/Summer collection includes heavyweight French terry sweatshirts and hoodies merging runway style with athletic performance.
• In March 2024, Adidas unveiled its latest collection of sustainable hoodies made from recycled materials, emphasizing the brand's commitment to environmental responsibility while catering to the growing demand for eco-friendly apparel.
• In February 2024, Under Armour introduced its new line of performance hoodies designed specifically for athletes, incorporating advanced moisture-wicking technology and breathable fabrics to enhance comfort during workouts.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Material Type:

• Leather
• Cotton
• Fleece
• Wool

Market by, End-Use:

• Men
• Kids
• Women

Market by, Distribution Channel:

• Offline retail
• Online retail

Market by, Geography:

The hoodies & sweatshirtmarket report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.

Show more