Activewear Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)

Activewear Market Size

The global activewearmarket size was valued at $351.40 billion in 2025 and is projected to reach $605.73 billion by 2031, growing at a CAGR of 9.5% during the forecast period.

Activewear Market Overview

Activewear refers to clothing designed for physical activities, combining functionality with style to cater to both fitness enthusiasts and everyday consumers. The market is experiencing substantial growth, driven by increasing health consciousness and the popularity of athleisure, where athletic apparel is worn in casual settings.

Companies can benefit from this trend by innovating their product lines to include advanced materials that enhance comfort and performance, such as moisture-wicking fabrics and eco-friendly materials. Major brands like Nike, Adidas, and Lululemon are capitalizing on this demand by expanding their offerings to appeal to a broader audience, including both men and women.

Activewear Market Dynamics

The activewearmarket is expected to witness significant growth in the future due to the increasing health consciousness among consumers, rising participation in sports and fitness activities, and growing popularity of athleisure and fashionable sportswear. However, the high costs of raw materials affecting product pricing, proliferation of genuine products impacting brand reputation, and seasonal demand fluctuations in activewear are restraining the growth of the market.

Furthermore, expansion of online retailing and e-commerce platforms, increasing demand for sustainable and eco-friendly activewear, and growth in women's participation in sports and fitness activities are the key trends propelling the activewearmarket.

Increasing Health Consciousness among Consumers is Driving the Activewear Market

The increasing health consciousness among consumers is significantly impacting the activewear market, by driving demand for functional and stylish apparel that supports fitness and wellness activities.

• In 2023, Lululemon expanded its offerings to attract male customers, reflecting a broader trend toward inclusivity in activewear.

Additionally, government initiatives promoting physical activity, such as the InspiringHK Sports Foundation in Hong Kong, encourage participation in sports and fitness, further boosting demand for activewear. The rise in gym memberships and fitness activities is evident, with nearly 80% of Americans aged six and older engaging in sports or fitness activities in 2023, marking a 2.2% increase from 2022. This heightened focus on health and wellness is expected to sustain growth in the activewear market as consumers increasingly prioritize comfortable and functional clothing for their active lifestyles.

By End User, the Men’s Segment is projected to be the Largest Segment in the Activewear Market

Men’s is the largest segment in the activewearmarket, driven by increasing participation of men in various physical activities, including outdoor sports like cycling, rock climbing, and trekking. As more men adopt active lifestyles, their demand for comfortable and functional activewear has surged, prompting brands to innovate and tailor their offerings to meet this growing need.

• For instance, companies like Lululemon, traditionally known for women's apparel, have expanded their product lines to cater specifically to male consumers, capitalizing on the trend towards inclusivity in activewear.

Recent product innovations further underscore this trend.

• In 2023, Adidas launched its Spring/Summer collection featuring advanced materials designed for enhanced performance and comfort, which appeals directly to male athletes and fitness enthusiasts.
• Similarly, Arctic Cool introduced men's activewear equipped with HydroFreeze X technology, providing cooling effects and moisture-wicking properties essential for outdoor activities.

Government initiatives also play a role in promoting physical activity among men. Programs aimed at increasing participation in sports and recreational activities have been implemented across various states in the U.S., encouraging more men to engage in fitness pursuits. This cultural shift towards healthier lifestyles has been reflected in the rising sales of activewear, as men seek apparel that supports their athletic endeavors while also being fashionable enough for everyday wear.

By Geography, North America Holds the Largest Share in the Market Revenue

North America holds the largest share of the activewearmarket, driven by combination of health consciousness, lifestyle changes, and evolving consumer preferences, increasing participation in physical activities.

• Companies like Nike, Adidas, and Under Armour are leading this market, offering innovative products that blend style and functionality, catering to a demographic that values both performance and aesthetics.

Additionally, the rise of e-commerce has made it easier for consumers to access a wide range of activewear products, further fueling demand. For instance, online retail channels have become increasingly popular, providing convenience and a broader selection of sustainable and eco-friendly options that align with consumer values regarding health and environmental impact.

Moreover, product innovations continue to play a crucial role in market growth.

• In 2023, brands such as Able Made launched collections using sustainable materials like cotton sourced from Burberry, while fast-fashion retailers like Forever 21 introduced affordable activewear lines featuring moisture-wicking fabrics.

Government initiatives promoting physical fitness also contribute to this trend; for example, various programs aimed at increasing community engagement in sports and outdoor activities underscore the importance of an active lifestyle. As urbanization rises and disposable incomes increase across North America, the demand for stylish yet functional activewear continues to expand, making it a pivotal segment in the apparel industry.

Key Target Audience:

• Consumers
• Athletes
• Fitness Enthusiasts
• Retailers
• Manufacturers

List of the Key Players Profiled in the Report Includes:

• Adidas AG
• ASICS Corporation
• ASOA PLC
• Champion
• Columbia Sportswear Company
• Fila Holdings Corporation
• Gymshark
• Lululemon Athletica Inc.
• New Balance
• NIKE
• PUMA SE
• Sketchers

Recent Developments:

• In February 2025, Nike partnered with Kim Kardashian’s Skims to launch NikeSKIMS, a new women’s activewear and footwear line. The first collection debuts in U.S. stores and online spring 2025, with global rollout planned for 2026.
• In January 2025, Gymshark opened its first permanent store in the UAE’s Dubai Mall, launching a region-specific collection featuring Arabic calligraphy and same‑day delivery to regional customers.
• In August 2024, ASICS launched its new NAGINO™ collection, aimed at empowering women to enhance their active lifestyles.
• In June 2024, PUMA announced a global partnership with HYROX to become the official apparel and footwear partner for HYROX races from 2024 to 2027. PUMA plans to launch a new line of HYROX clothing utilizing its advanced Cloudspun technology, featuring moisture-wicking capabilities.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Product Type:

• Ready to Wear
• Fashion Outer, Pants, and T-Shirts
• Rash Guard, Wet Suit, and Swim Wear
• Sports shoes, Aqua Shoes, and Aqua Socks
• Fashion Brand

Market by, Usage:

• Running
• Outdoor sports
• Yoga & Pilates
• Gym & Fitness Training
• Recreational Activities
• Other Usages

Market by, Fabric:

• Polyester
• Nylon
• Neoprene
• Polypropylene
• Spandex
• Cotton
• Others Fabrics

Market by, Pricing:

• Low
• Medium
• High

Market by, Distribution Channel:

• In-Store
• Online

Market by, End User:

• Men
• Women
• Kids

Market by, Geography:

The activewearmarket report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.

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