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Digital TV World Databook

Digital TV World Databook

Global digital penetration climbed from 40.4% of TV households at end-2010 to 74.6% by end-2015, according to the latest edition of the Digital TV World Databook. About 584 million digital TV homes were added in 138 countries between 2010 and 2015. This doubled the digital TV household total to 1,170 million.

From the 584 million digital homes added between 2010 and 2015, 156 million came from primary DTT [homes taking DTT but not subscribing to cable, satellite TV or IPTV]. Digital cable contributed a further 231 million. There were more pay IPTV additions (88 million) than pay satellite TV ones (67 million). However, there were still 398 million analog TV households (terrestrial and cable) by end-2015, although this was down from 863 million at end-2010. 

From the digital TV households additions between 2010 and 2015, 381 million were in the Asia Pacific region; more than doubling its total to 608 million. China became the largest digital TV household nation in 2010, rising to 339 million digital TV homes (29% of the world’s total) by end-2015. 

The number of pay TV households (analog and digital) reached 907 million by 2015, up from 716 million in 2010. Asia Pacific increased by 126 million – or two-thirds of the global additions - during this period to bring its total to 520 million. 


Published in May 2016, this 482-page electronically-delivered report comes in two parts:

An 80-page PDF file providing a global Executive Summary, Ranking and Comparison Tables.

An excel workbook for the 138 countries listed below as well as summary tables and comparison tables.
Data for 138 countries:

Albania
Algeria
Angola
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahrain
Bangladesh
Belarus
Belgium
Benin
Bolivia
Bosnia
Botswana
Brazil
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
CAR
Chad
Chile
China
Colombia
DR Congo
Rep Congo
Costa Rica
Cote d’Ivoire
Croatia
Cyprus
Czech Rep.
Denmark
Dominican Rep.
Ecuador
Egypt
El Salvador
Eq Guinea
Estonia
Ethiopia
Finland
France
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Guatemala
Guinea
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Laos
Latvia
Lebanon
Liberia
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Mali
Malaysia
Malta
Mexico
Moldova
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nepal
Netherlands
New Zealand
Nicaragua
Niger
Nigeria
Norway
Oman
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Saudi Arabia
Senegal
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Syria
Taiwan
Tanzania
Thailand
Togo
Tunisia
Turkey
Uganda
Ukraine
UAE
UK
USA
Uruguay
Uzbekistan
Venezuela
Vietnam
Zambia
Zimbabwe

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