Global Animal Feed Supplements Market - 2025-2032

The global market for animal feed supplements reached US$ 38.20 billion in 2024 and is expected to reach US$ 58.96 billion by 2032, growing at a CAGR of 5.7% during the forecast period 2025-2032.

The animal feed supplements market is being driven by several interlinked factors and emerging trends that are shaping its global landscape. Rising global demand for animal protein, particularly from poultry, dairy, and aquaculture sectors, is pushing livestock farmers to adopt feed supplements that improve productivity, weight gain, and feed conversion ratios.

According to FAO, livestock production is the largest global user of land and contributes around 40% of the total agricultural value, over 50% in industrialized nations. Demand for animal products in developing countries is expected to more than double by 2030. Meat consumption per person in these regions is projected to rise from 25.5 kg to 37 kg, compared to an increase from 88 kg to 100 kg in industrialized countries. This rising demand for animal products, especially in developing countries, is pushing livestock producers to enhance productivity and efficiency, driving greater use of feed supplements.

Companies are also responding to the market by launching nutrient-rich, targeted formulations to address specific livestock needs. For instance, in August 2023, Gramik, a peer commerce platform, launched three new cattle feed supplements, ‘Doodh Sagar’, ‘Heifer Mix’, and ‘Urja Pashu Poshak Aahar’, aimed at improving livestock nutrition for Indian farmers. The products are designed to support the growth and health of young and lactating cattle by providing essential nutrients like proteins, vitamins, and minerals.

Moreover, the integration of gut health solutions and immune boosters in feed is gaining traction to support animals’ resilience and reduce veterinary costs. At VIV Asia 2025 in Bangkok, Cargill launched its new Micronutrition and Health Solutions portfolio, including Biostrong for enhancing poultry digestive health and Notox for advanced mycotoxin management. These innovations aim to improve animal growth, feed efficiency, and product quality while supporting sustainability.

Animal Feed Supplements Market Trend

The animal feed supplements market is increasingly focused on functional nutrition, offering benefits beyond basic dietary needs. With rising concerns over animal welfare, disease prevention, and antibiotic reduction, producers are turning to supplements that enhance immunity, gut health, and stress resistance. This shift aligns with evolving consumer expectations for healthier, more sustainable animal products and is driving innovation in both livestock and companion animal sectors.

For instance, in June 2024, ADM’s recent launch of seven functional pet product formulas in Europe exemplifies this trend. Available as soft chews and powder sachets, these science-backed solutions address holistic pet wellness and comply with EU regulations. With consumer demand rising, particularly in the UK, where functional treats are expected to grow over 12% CAGR, ADM is strategically positioning itself to lead in the premium pet health segment. This move underscores its commitment to innovation and value-added nutrition.

Market Dynamics

Growing Awareness of Animal Health & Nutrition

The growing awareness of animal health and nutrition is significantly driving the animal feed supplements market by increasing demand for products that improve livestock productivity and welfare. According to the World Organization for Animal Health, 20% of livestock production is lost to disease each year. These losses amount to around 80 billion kilograms of meat and 180 billion kilograms of dairy annually. These losses are significant, equating to the meat consumption needs of 1.6 billion people and the dairy consumption needs of 2 billion people each year. This highlights the critical impact of disease on global food security and livestock productivity.

Hence, farmers and animal owners are becoming more informed about the critical role of balanced nutrition in enhancing animal growth, immunity, and reproduction. This awareness is fueled by advances in veterinary science, educational initiatives, and government programs promoting sustainable and healthy livestock farming. As consumers globally demand safer and higher-quality animal-derived food products, producers are investing in supplements to ensure animal health and reduce the use of antibiotics.

The rise of intensive farming practices also necessitates improved nutrition to maintain animal performance under high-stress conditions. For instance, in November 2023, Refit Animal Care launched two new pigeon feed supplements aimed at improving poultry health and productivity. As a leading manufacturer, Refit focuses on innovation and customization to meet the evolving needs of animal nutrition. This launch reflects their commitment to enhancing the well-being and performance of poultry through high-quality feed solutions.

Similarly, in June 2024, Kemin Industries introduced CholiGEM, a rumen-protected choline supplement. Designed specifically for lactating dairy cows, CholiGEM targets fatty liver and ketosis, common health challenges during the transition period. This advanced supplement supports liver metabolism, enhances milk fat yield, and boosts milk protein, promoting overall cow health and productivity.

High Cost of Premium Feed Supplements

The high cost of premium feed supplements remains a significant restraint in the animal feed supplements market. While functional and value-added products offer substantial health and productivity benefits, their elevated pricing poses challenges for widespread adoption, particularly among small- and medium-scale farmers. Budget-conscious producers may opt for traditional feed solutions, limiting market penetration for advanced supplements.

This cost challenge directly impacts market penetration and scalability, particularly in price-sensitive regions and among producers operating on tight margins. While premium feed supplements offer long-term gains in animal health and productivity, the upfront investment can deter adoption. This creates a demand gap between innovation and accessibility, forcing manufacturers to balance product efficacy with affordability to remain competitive in diverse market conditions.

Segment Analysis

The global animal feed supplements market is segmented based on type, form, livestock type, source, Application and region.

Vitamin Feed Supplements Driving Animal Health & Efficiency

Vitamins hold a significant share in the global animal feed supplement market due to their essential role in maintaining animal health, enhancing immunity, and improving productivity. They are critical micronutrients required for growth, reproduction, and efficient feed utilization across all livestock categories, including poultry, swine, cattle, and aquaculture. Rising awareness among farmers and feed manufacturers about the health benefits of vitamin-enriched feed has driven demand globally. The increasing prevalence of vitamin deficiencies in intensively farmed animals, caused by limited grazing or nutrient-depleted soils, has further bolstered their usage.

Companies are driving the global vitamin feed supplement market through innovation, sustainability, and targeted health solutions. For instance, in March 2025, Feedworks USA launched Elife, a natural antioxidant blend designed to reduce reliance on synthetic vitamin E in pig diets by up to 50%. Sourced from EU polyphenols with a minimum 20% content, Elife supports redox balance and cellular protection, especially under oxidative stress conditions caused by intensive production and heat.

Similarly, in September 2024, Expana launched global coverage for feed-grade vitamin B12, a vital nutrient for monogastric animals, primarily produced synthetically for cost and stability benefits. The industry commonly uses it in 1% and 0.1% concentrations, with the 1% form favored for premix formulations. There is growing interest in direct B12 supplementation for ruminants as an alternative to cobalt.

Geographical Penetration

Asia-Pacific Drives Growth in Animal Feed Supplements Market

Asia-Pacific holds a significant share in the global animal feed supplements market due to a combination of population growth, rising meat consumption, and expanding livestock production. Countries like China, India, Vietnam, and Indonesia are among the world’s largest producers and consumers of meat, dairy, and poultry products, which drives high demand for quality animal nutrition. With the intensification of livestock farming practices, there is an increasing need to enhance feed efficiency, animal health, and productivity.

According to the Agri-Food Outlook 2024 report by Alltech, China is the world’s largest animal feed producer, generating approximately 262 billion metric tons annually, followed by India with about 52 billion metric tons. This massive production volume reflects the region’s dominant role in global animal agriculture. The scale of feed production in Asia-Pacific drives strong demand for feed supplements to improve animal health, feed efficiency, and productivity, thereby securing the region’s significant share in the global animal feed supplements market.

Moreover, companies in the animal feed supplements market are driving global growth by strategically expanding their production and blending operations across key Asia-Pacific markets, such as China, India, and Southeast Asia. For instance, AB Vista announced at VIV Asia 2025 that it is investing in new blending operations in China, along with partnerships and technologies aimed at enhancing feed efficiency and disease prevention. This complements its regional infrastructure in Singapore and India.

Asia-Pacific's dynamic agro-economy, improved cold-chain logistics, and integration of digital technologies in farming are collectively shaping a robust and evolving feed supplement landscape. As a result, the region is not only a high-demand market but also a major contributor to global supply chains.

Sustainability Analysis

The sustainability analysis of the animal feed supplements market reveals a growing emphasis on eco-friendly and resource-efficient practices driven by increasing environmental awareness and regulatory pressures. The sector is focusing on reducing its carbon footprint by adopting sustainable sourcing of raw materials, such as plant-based proteins, insect meals, and by-products from agriculture and food industries, which help minimize waste and lower reliance on traditional feed crops like soy and corn. Innovations in feed additives, including probiotics, enzymes, and organic minerals, are improving animal health and feed conversion ratios, thereby reducing overall feed consumption and methane emissions from livestock.

Companies are also investing in research to develop supplements that enhance nutrient absorption, leading to less nutrient excretion and decreased environmental pollution, especially nitrogen and phosphorus runoff. For instance, in September 2024, CULT Food Science Corp. launched Noochies! Sprinkles, a new line of sustainable pet supplements made with nutrient-dense, plant-based, and cultured ingredients like Bmmune nutritional yeast and Bflora probiotics, supports pet wellness, joint health, and immune function. The supplements avoid fillers and artificial additives, with glucosamine sourced from plants rather than ocean wildlife, emphasizing environmental responsibility. CULT aims to offer effective pet nutrition without compromising sustainability or the health of the planet.

Similarly, in August 2022, Sapience launched its sustainable animal health and nutrition solutions in Southeast Asia to address the region’s rising demand for quality protein amid growing population and lifestyle changes. The company promotes a holistic approach linking animal, human, and environmental health, focusing on sustainability, food safety, and security. Sapience offers innovative products and technologies, including antibiotic-free performance enhancers and hormone-free methods to boost milk production, aiming to provide affordable, safe, and eco-friendly solutions for sustainable protein production.

Competitive Landscape

The major global players in the market include Cargill, Incorporated, ADM, DSM-Firmenich, BASF SE, Evonik Industries AG, Alltech, Inc., Adisseo, Novus International, Inc., Kemin Industries, Inc. and Lallemand Inc.

Key Developments

• In June 2024, Kemin Industries introduced CholiGEM, a rumen-protected choline supplement. Designed specifically for lactating dairy cows, CholiGEM targets fatty liver and ketosis, common health challenges during the transition period. This advanced supplement supports liver metabolism, enhances milk fat yield, and boosts milk protein, promoting overall cow health and productivity.

• In September 2024, Expana launched global coverage for feed-grade vitamin B12, a vital nutrient for monogastric animals, primarily produced synthetically for cost and stability benefits. The industry commonly uses it in 1% and 0.1% concentrations, with the 1% form favored for premix formulations. There is growing interest in direct B12 supplementation for ruminants as an alternative to cobalt.

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