Europe Digital Out of Home (OOH) Advertising Market - Industry Trends and Forecast to 2029
Europe digital out of home (OOH) advertising market is projected to register a CAGR of 14.3% in the forecast period of 2022 to 2029. The new market report contains data for the historic year 2020, the base year of calculation is 2021, and the forecast period is 2022 to 2029.
Market Segmentation
Europe Digital Out of Home (OOH) Advertising Market, By Product (Digital Billboard, Digital Screen, Digital Signage, and Others), Location (Indoor and Outdoor), Deployment Area (Street Furniture, Transit, and Others), End Use (Retail, BFSI, Automotive, Food & Beverages, Healthcare, Education, Government, and Others), Country (Germany, U.K., France, Italy, Spain, Russia, Netherlands, Switzerland, Turkey, Belgium, and Rest of Europe) Industry Trends and Forecast to 2029
Some of the significant factors contributing to the growth of the Europe digital out of home (OOH) advertising market are:
Increasing audience impact of DOOH advertisement
Technological advancements in the DOOH advertisement industry
Market Players
The key market players in Europe digital out of home (OOH) advertising market are listed below:
JCDecaux
Daktronics Dr.
Broadsign
Goldbach Group AG
Talon Outdoor Ltd
Global
Hivestack Inc.
Clear Channel Outdoor
Ströer Core GmbH & Co. KG
APG| SGA AG
Company Profiles
JCDecaux
Daktronics Dr.
Broadsign
Goldbach Group AG
Talon Outdoor Ltd
Global
Hivestack Inc.
Clear Channel Outdoor
Ströer Core GmbH & Co. KG
APG| SGA AG
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- 1 Introduction
- 1.1 Objectives Of The Study
- 1.2 Market Definition
- 1.3 Overview Of Europe Digital Out Of Home (Ooh) Advertising Market
- 1.4 Currency And Pricing
- 1.5 Limitations
- 1.6 Markets Covered
- 2 Market Segmentation
- 2.1 Markets Covered
- 2.2 Years Considered For The Study
- 2.3 Geographic Scope
- 2.4 Dbmr Tripod Data Validation Model
- 2.5 Primary Interviews With Key Opinion Leaders
- 2.6 Dbmr Market Position Grid
- 2.7 Vendor Share Analysis
- 2.8 Market End-user Coverage Grid
- 2.9 Multivariate Modelling
- 2.10 Product Curve
- 2.11 Challenge Matrix
- 2.12 Secondary Sources
- 2.13 Assumptions
- 3 Executive Summary
- 4 Premium Insights
- 5 Market Overview
- 5.1 Drivers
- 5.1.1 Increasing Impact On Audience Of Dooh Advertisement
- 5.1.2 Increasing Demand For Dooh Services
- 5.1.3 Data-driven Advertisement Decision Under Dooh
- 5.2 Restraints
- 5.2.1 Rising Light Pollution
- 5.2.2 Complicated Buying Practices And Cost Volatility
- 5.3 Opportunities
- 5.3.1 Technological Advancements In Dooh Advertisement Industry
- 5.3.2 Advent Of Programmatic Dooh Advertising
- 5.3.3 Increasing Strategic Partnerships And Mergers
- 5.4 Challenges
- 5.4.1 Fragmentation In Dooh Industry
- 5.4.2 Lack Of Standardization In Dooh Advertisement
- 6 Europe Digital Out Of Home (Ooh) Advertising Market, By Product
- 6.1 Overview
- 6.2 Digital Screen
- 6.3 Digital Billboard
- 6.4 Digital Signage
- 6.5 Others
- 7 Europe Digital Out Of Home (Ooh) Advertising Market, By Location
- 7.1 Overview
- 7.2 Indoor
- 7.3 Outdoor
- 8 Europe Digital Out Of Home (Ooh) Advertising Market, By Deployment Area
- 8.1 Overview
- 8.2 Street Furniture
- 8.3 Transit
- 8.4 Others
- 8.4.1 Shopping Centre
- 8.4.2 Highway
- 8.4.3 Airport
- 8.4.4 Other
- 9 Europe Digital Out Of Home (Ooh) Advertising Market, By End Use
- 9.1 Overview
- 9.2 Retail
- 9.3 Bfsi
- 9.4 Automotive
- 9.5 Food & Beverages
- 9.6 Healthcare
- 9.7 Education
- 9.8 Government
- 9.9 Others
- 10 Europe Digital Out Of Home (Ooh) Advertising Market, By Country
- 10.1 Europe
- 10.1.1 U.K.
- 10.1.2 France
- 10.1.3 Germany
- 10.1.4 Italy
- 10.1.5 Russia
- 10.1.6 Spain
- 10.1.7 Switzerland
- 10.1.8 Netherlands
- 10.1.9 Belgium
- 10.1.10 Turkey
- 10.1.11 Rest Of Europe
- 11 Europe Digital Out Of Home (Ooh) Advertising Market: Company Landscape
- 11.1 Company Share Analysis: Europe
- 12 Swot Analysis
- 13 Company Profile
- 13.1 Clear Channel Outdoor (2021)
- 13.1.1 Company Snapshot
- 13.1.2 Revenue Analysis
- 13.1.3 Solution Portfolio
- 13.1.4 Recent Developments
- 13.2 Jcdecaux (2021)
- 13.2.1 Company Snapshot
- 13.2.2 Revenue Analysis
- 13.2.3 Solutions Portfolio
- 13.2.4 Recent Developments
- 13.3 Stroer Core Gmbh & Co. Kg (2021)
- 13.3.1 Company Snapshot
- 13.3.2 Revenue Analysis
- 13.3.3 Soultion Portfolio
- 13.3.4 Recent Developments
- 13.4 Goldbach Group Ag
- 13.4.1 Company Snapshot
- 13.4.2 Solution Portfolio
- 13.4.3 Recent Developments
- 13.5 Talon Outdoor Ltd
- 13.5.1 Company Snapshot
- 13.5.2 Solution Portfolio
- 13.5.3 Recent Developments
- 13.6 Global
- 13.6.1 Company Snapshot
- 13.6.2 Solution Portfolio
- 13.6.3 Recent Developments
- 13.7 Apg| Sga Ag (2021)
- 13.7.1 Company Snapshot
- 13.7.2 Revenue Analysis
- 13.7.3 Solution Portfolio
- 13.7.4 Recent Developments
- 13.8 Broadsign
- 13.8.1 Company Snapshot
- 13.8.2 Solution Portfolio
- 13.8.3 Recent Developments
- 13.9 Daktronics Dr. (2021)
- 13.9.1 Company Snapshot
- 13.9.2 Revenue Analysis
- 13.9.3 Solutions Portfolio
- 13.9.4 Recent Developments
- 13.10 Hivestack Inc.
- 13.10.1 Company Snapshot
- 13.10.2 Solution Portfolio
- 13.10.3 Recent Developments
- 14 Questionnaire
- 15 Related Reports
- List Of Tables
- Table 1 Living Organisms And Negative Impacts Of The Lighting System:
- Table 2 Europe Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 3 Europe Digital Out Of Home (Ooh) Advertising Market, By Location, 2020-2029 (Usd Million)
- Table 4 Europe Digital Out Of Home (Ooh) Advertising Market, By Deployment Area, 2020-2029 (Usd Million)
- Table 5 Europe Others In Digital Out Of Home (Ooh) Advertising Market, By Area, 2020-2029 (Usd Million)
- Table 6 Europe Digital Out Of Home (Ooh) Advertising Market, By End Use, 2020-2029 (Usd Million)
- Table 7 Europe Digital Out Of Home (Ooh) Advertising Market, By Country, 2020-2029 (Usd Million)
- Table 8 U.K. Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 9 U.K. Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 10 U.K. Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 11 U.K. Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 12 U.K. Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 13 France Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 14 France Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 15 France Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 16 France Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 17 France Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 18 Germany Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 19 Germany Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 20 Germany Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 21 Germany Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 22 Germany Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 23 Italy Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 24 Italy Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 25 Italy Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 26 Italy Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 27 Italy Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 28 Russia Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 29 Russia Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 30 Russia Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 31 Russia Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 32 Russia Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 33 Spain Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 34 Spain Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 35 Spain Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 36 Spain Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 37 Spain Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 38 Switzerland Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 39 Switzerland Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 40 Switzerland Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 41 Switzerland Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 42 Switzerland Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 43 Netherlands Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 44 Netherlands Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 45 Netherlands Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 46 Netherlands Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 47 Netherlands Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 48 Belgium Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 49 Belgium Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 50 Belgium Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 51 Belgium Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 52 Belgium Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 53 Turkey Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- Table 54 Turkey Digital Out Of Home (Ooh) Advertising Market, By Location 2020-2029 (Usd Million)
- Table 55 Turkey Digital Out Of Home (Ooh) Advertising Market, By Deployment Area 2020-2029 (Usd Million)
- Table 56 Turkey Others In Digital Out Of Home (Ooh) Advertising Market, By Area 2020-2029 (Usd Million)
- Table 57 Turkey Digital Out Of Home (Ooh) Advertising Market, By End Use 2020-2029 (Usd Million)
- Table 58 Rest Of Europe Digital Out Of Home (Ooh) Advertising Market, By Product, 2020-2029 (Usd Million)
- List Of Figures
- Figure 1 Europe Digital Out Of Home (Ooh) Advertising Market: Segmentation
- Figure 2 Europe Digital Out Of Home (Ooh) Advertising Market: Data Triangulation
- Figure 3 Europe Digital Out Of Home (Ooh) Advertising Market: Droc Analysis
- Figure 4 Europe Digital Out Of Home (Ooh) Advertising Market: Regional Vs Country Market Analysis
- Figure 5 Europe Digital Out Of Home (Ooh) Advertising Market: Company Research Analysis
- Figure 6 Europe Digital Out Of Home (Ooh) Advertising Market: Interview Demographics
- Figure 7 Europe Digital Out Of Home (Ooh) Advertising Market: Dbmr Market Position Grid
- Figure 8 Europe Digital Out Of Home (Ooh) Advertising Market: Vendor Share Analysis
- Figure 9 Europe Digital Out Of Home (Ooh) Advertising Market: Market End-user Coverage Grid
- Figure 10 Europe Digital Out Of Home (Ooh) Advertising Market: Segmentation
- Figure 11 Increasing Audience Impact Of Dooh Advertisement Is Expected To Be A Key Driver For The Europe Digital Out Of Home (Ooh) Advertising Market In The Forecast Period
- Figure 12 Digital Screen Segment Is Expected To Account For The Largest Share Of Europe Digital Out Of Home (Ooh) Advertising Market From 2022 To 2029
- Figure 13 Drivers, Restraints, Opportunities, And Challenges Of Europe Digital Out Of Home (Ooh) Advertising Market
- Figure 14 Europe Digital Out Of Home (Ooh) Advertising Market: By Product, 2021
- Figure 15 Europe Digital Out Of Home (Ooh) Advertising Market: By Location, 2021
- Figure 16 Europe Digital Out Of Home (Ooh) Advertising Market: By Deployment Area, 2021
- Figure 17 Europe Digital Out Of Home (Ooh) Advertising Market: By End Use, 2021
- Figure 18 Europe Digital Out Of Home (Ooh) Advertising Market: Snapshot (2021)
- Figure 19 Europe Digital Out Of Home (Ooh) Advertising Market: By Country (2021)
- Figure 20 Europe Digital Out Of Home (Ooh) Advertising Market: By Country (2022 & 2029)
- Figure 21 Europe Digital Out Of Home (Ooh) Advertising Market: By Country (2021 & 2029)
- Figure 22 Europe Digital Out Of Home (Ooh) Advertising Market: By Product (2022-2029)
- Figure 23 Europe Digital Out Of Home (Ooh) Advertising Market: Company Share 2021 (%)
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