Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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Colour Cosmetics in Japan
... polarisation in pricing emerged within the category in the past few years, with robust rebound seen for mass colour cosmetics, fuelled by the strong performance of national brands and the growth of private label and ... Read More
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Colour Cosmetics in Hungary
... effect fuelled strong demand for lip products. The lipstick effect refers to the economic theory suggesting that during economic downturns, consumers may still indulge in smaller, more affordable luxuries like lipstick while reducing spending on ... Read More
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Beauty and Personal Care in Spain
... rates remained higher than at the beginning of the review period. This resulted in Spaniards displaying a more cautious attitude towards spending, which in a number of cases resulted in consumers postponing beauty and personal ... Read More
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Beauty and Personal Care in France
... basic mass products gained ground thanks to their value-for-money off. Mid-priced mass options, however, struggled to see growth in both volume and value terms. Euromonitor International's Beauty and Personal Care in France report offers a ... Read More
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Beauty and Personal Care in the US
... to this deceleration, but easing price growth improved volume growth rates in categories such as deodorants, and hair care. Consumers became more cautious with their spending, focusing on essential items or private label offerings rather ... Read More
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Colour Cosmetics in China
... and asset depreciation due to real estate price reductions, led consumers to be more cautious, especially when it came to non-essentials such as colour cosmetics. Besides, after years of rapid growth, colour cosmetics in China ... Read More
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Premium Beauty and Personal Care in South Korea
... in this year compared with the previous year. However, the overall trend remained similar, with no significant shifts. Categories benefiting from gifting demand, such as hand care, continued to perform particularly well. The popularity of ... Read More
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Mass Beauty and Personal Care in China
... was also impacted. Uncertainty over future income, and asset depreciation due to real estate price reductions, led consumers to be more cautious, especially when it came to non-essentials, such as many beauty and personal care ... Read More
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Mass Beauty and Personal Care in the Netherlands
... represents a significantly larger overall value share compared to premium, mid-priced products within the mass segment are losing ground. Dutch consumers are increasingly polarised in their spending habits, with many gravitating toward private label alternatives ... Read More
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Mass Beauty and Personal Care in France
... beauty products and nor has the introduction of the third part of the Egalim law (Egalim 3), which limits promotions on non-food items in supermarkets and hypermarkets. Consumers are also looking for increased specialisation in ... Read More
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Mass Beauty and Personal Care in Mexico
... to the uncertainty generated by the elections, but despite this, consumers only tightened their spending in certain categories, mainly personal care. Meanwhile, in categories like colour cosmetics, skin care, hair care, fragrances, and sun care, ... Read More
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Premium Beauty and Personal Care in Mexico
... as high inflation and economic uncertainty stemming from international trade policies, particularly those implemented by the US towards the end of the year. Historically, Mexico, as a developing country, has had a significant percentage of ... Read More
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Colour Cosmetics in Spain
... the previous year, partly as a result of the moderation of prices in the category. Euromonitor International's Colour Cosmetics in Spain report offers a comprehensive guide to the size and shape of the market at ... Read More
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Premium Beauty and Personal Care in Spain
... pressures led to high unit prices against a backdrop of lower consumer spending power, which resulted in consumers minimising their non-essential expenditure and trading down to less expensive products. There was a notable switch from ... Read More
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Mass Beauty and Personal Care in Spain
... from premium ranges to mass products and from medium range products to private label options as they looked to save money. This trend was supported by the ongoing shift from purchasing goods to investing in ... Read More
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Colour Cosmetics in Chile
... some areas of colour cosmetics performed more positively in volume terms, including eye make-up, the largest value category overall. Sales were driven by a large number of innovations, the emergence of new brands, and a ... Read More
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Health, Beauty & Personal Care Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts
... covering 2016-2029. This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee ... Read More
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Other Health & Personal Care Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts
... covering 2016-2029. This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee ... Read More
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2025 Beauty Salons Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Beauty Salons industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop the forecasts using models ... Read More
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Colour Cosmetics in Taiwan
... cosmetics, with Japan and South Korea ranking among the top three travel destinations for Taiwanese outbound travellers. Taiwanese consumers are keen to buy colour cosmetics sold in Olive Young, a leading retailer of cosmetics, health ... Read More
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Colour Cosmetics in Bulgaria
... demand for colour cosmetics remains robust, as consumers place a stronger focus on colour cosmetics in line with the fixation on skin care. Considering these price increases, the mass segment outperforms the premium segment across ... Read More
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Personal Care Services - US Industry Market Research Report with Recession Risk Analysis & Forecasts
... report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance ... Read More
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Premium Beauty and Personal Care in France
... of technical and functional ingredients in many products which are helping to convince consumers that it is worth spending more on a product which can guarantee results or is scientifically proven. While some consumers are ... Read More
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Colour Cosmetics in the US
... saw mid-single-digit growth. Notably, consumer spending was stretched across beauty and personal care, with consumers prioritising spending in categories such as fragrances, with a high daily usage rate, while balancing spending between skin care and ... Read More
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Mass Beauty and Personal Care in Poland
... also becoming increasingly accessible, both through brick-and-mortar outlets and online platforms. This enables younger customers to experiment with mass products while investing and risking little. Everyday essentials like skin care and deodorants are deeply embedded ... Read More
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