Cosmetics Market Research Reports & Industry Analysis
Most cosmetics companies rely on a multilevel distribution strategy, which includes placing products with department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites and mobile applications. However, some companies, like Avon Products, Inc. (AVP) and Mary Kay, use a door-to-door selling method to directly reach customers.
The cosmetic industry is regulated by the Food and Drug Administration. Cosmetic products can enhance, reduce and hide blemishes as well. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers.
Cosmetics Industry Research & Market Reports
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2025 Beauty and Barber Supplies Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of beauty and ... Read More
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2025 Beauty and Personal Care Career & Professional Training Programs Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling trade, ... Read More
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2025 Cosmetics and Fragrances Retail Sales Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales of cosmetics and ... Read More
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Cosmetics, Beauty Supplies & Perfume Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts
... covering 2016-2029. This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee ... Read More
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Beauty and Personal Care in Japan
... stores strengthening their beauty portfolios, and also the entry and category expansion of luxury brands in the Japanese market. In 2024, skin care and colour cosmetics grew thanks to hit hero products and price adjustments ... Read More
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Colour Cosmetics in Mexico
... elections, among other factors, many consumers in Mexico prioritised their purchases, focusing on essential products or highly trendy ones, such as skin care and sun care. This affected the demand for non-essential beauty products, like ... Read More
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Colour Cosmetics in France
... French cosmetic users, who are prepared to pay for quality products that last. Hybrid multifunctional products proved popular in 2024, with many consumers regarding theme as good value for money thanks to their multitude of ... Read More
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Colour Cosmetics in Ecuador
... new retail channels, such as Fybeca Beauty, which have made beauty products more accessible to a wider range of consumers. People are increasingly prioritising self-care and personal appearance, even during difficult times, driven by the ... Read More
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Premium Beauty and Personal Care in the Netherlands
... linked to the evolving perception of premium products as an accessible form of indulgence. Many Dutch consumers continue to mix and match within their routines, choosing to complement affordable private label options with select premium ... Read More
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Colour Cosmetics in the Netherlands
... to complexion, skin tone, and achieving a blemish-free look. Social media continued to be a key driver, with platforms like TikTok shaping preferences for skin-enhancing and expressive make-up routines. In response, leading global players launched ... Read More
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Colour Cosmetics in Poland
... consumer groups, from teenagers seeking bold looks to adults prioritising subtle, skin-enhancing effects. Beauty and fashion trends, particularly the continuing shift towards minimalism and natural-looking skin, continue to influence consumer preferences and resha... Euromonitor International's ... Read More
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Premium Beauty and Personal Care in China
... opted for more affordable alternatives as they sought to manage their spending. In addition, with growing knowledge and awareness, many consumers have been shifting towards investments in medical aesthetics, or turning to more budget-friendly mass ... Read More
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Colour Cosmetics in Japan
... polarisation in pricing emerged within the category in the past few years, with robust rebound seen for mass colour cosmetics, fuelled by the strong performance of national brands and the growth of private label and ... Read More
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Colour Cosmetics in Hungary
... effect fuelled strong demand for lip products. The lipstick effect refers to the economic theory suggesting that during economic downturns, consumers may still indulge in smaller, more affordable luxuries like lipstick while reducing spending on ... Read More
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Beauty and Personal Care in France
... basic mass products gained ground thanks to their value-for-money off. Mid-priced mass options, however, struggled to see growth in both volume and value terms. Euromonitor International's Beauty and Personal Care in France report offers a ... Read More
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Beauty and Personal Care in Spain
... rates remained higher than at the beginning of the review period. This resulted in Spaniards displaying a more cautious attitude towards spending, which in a number of cases resulted in consumers postponing beauty and personal ... Read More
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Beauty and Personal Care in the US
... to this deceleration, but easing price growth improved volume growth rates in categories such as deodorants, and hair care. Consumers became more cautious with their spending, focusing on essential items or private label offerings rather ... Read More
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Mass Beauty and Personal Care in China
... was also impacted. Uncertainty over future income, and asset depreciation due to real estate price reductions, led consumers to be more cautious, especially when it came to non-essentials, such as many beauty and personal care ... Read More
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Mass Beauty and Personal Care in the Netherlands
... represents a significantly larger overall value share compared to premium, mid-priced products within the mass segment are losing ground. Dutch consumers are increasingly polarised in their spending habits, with many gravitating toward private label alternatives ... Read More
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Mass Beauty and Personal Care in France
... beauty products and nor has the introduction of the third part of the Egalim law (Egalim 3), which limits promotions on non-food items in supermarkets and hypermarkets. Consumers are also looking for increased specialisation in ... Read More
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Mass Beauty and Personal Care in Mexico
... to the uncertainty generated by the elections, but despite this, consumers only tightened their spending in certain categories, mainly personal care. Meanwhile, in categories like colour cosmetics, skin care, hair care, fragrances, and sun care, ... Read More
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Premium Beauty and Personal Care in Mexico
... as high inflation and economic uncertainty stemming from international trade policies, particularly those implemented by the US towards the end of the year. Historically, Mexico, as a developing country, has had a significant percentage of ... Read More
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Colour Cosmetics in Spain
... the previous year, partly as a result of the moderation of prices in the category. Euromonitor International's Colour Cosmetics in Spain report offers a comprehensive guide to the size and shape of the market at ... Read More
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Premium Beauty and Personal Care in Spain
... pressures led to high unit prices against a backdrop of lower consumer spending power, which resulted in consumers minimising their non-essential expenditure and trading down to less expensive products. There was a notable switch from ... Read More
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Mass Beauty and Personal Care in Spain
... from premium ranges to mass products and from medium range products to private label options as they looked to save money. This trend was supported by the ongoing shift from purchasing goods to investing in ... Read More
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