Functional beverages are a new class of beverage products that help improve the health of consumers. These drinks are aimed at providing a variety of health benefits, including digestive support, cognitive function, improved mood, and more. Functional beverages contain bioactive ingredients, which can provide a wide range of health benefits. They can also enhance the body's immune system, reduce digestive problems, and increase energy levels.
Market Dynamics:
The functional beverage market is currently witnessing a positive growth, driven by the rising health consciousness among consumers worldwide. Moreover, the increasing per capita income is projected to drive the growth of the functional beverage market. Functional beverages offer a variety of benefits to consumers, ranging from energy boost to relaxation benefits. However, manufacturers need to identify the most suitable ingredients to offer these benefits to consumers.
On the other hand, negative impact of the Covid-19 on the global economy is expected to hinder the market growth.
Key features of the study:
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