Content Analytics Market by Deployment Model (Cloud, On-Premises), by Application (Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics, Others), by Verticals (BFSI, Healthcare, Retail & Consumer Goods, IT & Telecom, Media & Entertainme

Content Analytics Market by Deployment Model (Cloud, On-Premises), by Application (Text Analytics, Web Analytics, Speech Analytics, Social Media Analytics, Others), by Verticals (BFSI, Healthcare, Retail & Consumer Goods, IT & Telecom, Media & Entertainment, Travel and Hospitality, Government, Others) and Geography - Global Forecast, 2022 - 2028

The content analytics is a software tool, which helps in extracting and analyzing the structured and unstructured data. Content analytics provides insights to an organization, which helps understand the market trends and customer demand. Global content analytics market has generated a revenue of US$ 1,653.5 million in 2021. By the end of 2025, the content analytics market is projected to reach US$ 10,861.6 million, exhibiting a CAGR of 23.4%.
Market Dynamics
Increasing requirement for real-time data analytics has become one of the major factors driving the content analytics market. Stiff competition in the market has made it necessary for organizations to understand the current market scenario, which, in turn, has driven the demand for real-time data insights. This increase in demand for real-time data insights fuels the requirement for real-time content analytic tools. In addition, growth of unstructured data and high traffic on social networking sites are some of the major driving factors for the growth of global content analytics market.
Market Taxonomy
This report segments the global content analytics market on the basis of deployment model, application, verticals, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into text analytics, speech analytics, web analytics, and social media analytics. Also, based on verticals, the market is segmented into banking, financial services & insurance, healthcare, retail & consumer goods, IT & telecom, media & entertainment, travel & hospitality, and government
For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed based on the market findings across major countries in these regions for a macro-level understanding of the market.
Key features of the study:
This report provides an in-depth analysis of the content analytics market with market size (US$ Million) and CAGR (%) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players
It profiles leading players in the global content analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
Key companies covered as a part of this study include Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems
Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics
Various strategy matrices used in analyzing the content analytics market would provide stakeholders vital inputs to make strategic decisions accordingly
Detailed Segmentation:
Global Content Analytics Market, By Deployment Model:
Cloud
On-Premises
Global Content Analytics Market, By Application:
Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others
Global Content Analytics Market, By Verticals:
Banking, Financial Services, and Insurance
Healthcare
Retail & Consumer Goods
IT and Telecom
Media & Entertainment
Travel & Hospitality
Government
Others
Global Content Analytics Market, By Geography:
North America
By Country
U.S.
Canada
By Segmentation
By Deployment Model
Cloud
On-Premises
By Application
Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others
By Verticals
Banking, Financial Services, and Insurance
Healthcare
Retail & Consumer Goods
IT and Telecom
Media & Entertainment
Travel & Hospitality
Government
Others
Europe
By Country
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe
By Segmentation
By Deployment Model
Cloud
On-Premises
By Application
Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others
By Verticals
Banking, Financial Services, and Insurance
Healthcare
Retail & Consumer Goods
IT and Telecom
Media & Entertainment
Travel & Hospitality
Government
Others
Asia Pacific
By Country
China
India
Japan
Australia
South Korea
ASEAN
Rest Of Asia Pacific
By Segmentation
By Deployment Model
Cloud
On-Premises
By Application
Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others
By Verticals
Banking, Financial Services, and Insurance
Healthcare
Retail & Consumer Goods
IT and Telecom
Media & Entertainment
Travel & Hospitality
Government
Others
Latin America
By Country
Brazil
Mexico
Rest Of Asia Pacific
By Segmentation
By Deployment Model
Cloud
On-Premises
By Application
Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others
By Verticals
Banking, Financial Services, and Insurance
Healthcare
Retail & Consumer Goods
IT and Telecom
Media & Entertainment
Travel & Hospitality
Government
Others
Africa
By Country
South Africa
Central Africa
North Africa
By Segmentation
By Deployment Model
Cloud
On-Premises
By Application
Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others
By Verticals
Banking, Financial Services, and Insurance
Healthcare
Retail & Consumer Goods
IT and Telecom
Media & Entertainment
Travel & Hospitality
Government
Others
Middle East
By Country
GCC
Israel
Rest Of Middle East
By Segmentation
By Deployment Model
Cloud
On-Premises
By Application
Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others
By Verticals
Banking, Financial Services, and Insurance
Healthcare
Retail & Consumer Goods
IT and Telecom
Media & Entertainment
Travel & Hospitality
Government
Others
Company Profiles
Adobe Systems, Inc.
Company Overview *
Product Portfolio
Financial Performance
Recent Developments/Updates
Clarabridge, Inc.
Interactive Intelligence Group, Inc.
International Business Machines (IBM) Corporation
Nice Systems Ltd.
Opentext Corporation
Oracle Corporation
SAP SE
SAS Institute, Inc.
Verint Systems
“*” marked represents similar segmentation in other categories in the respective section.