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AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), B

Publisher Coherent Market Insights
Published Jun 05, 2025
Length 158 Pages
SKU # CMI20173465

Description

Global AVOD Services Market is estimated to be valued at USD 36.64 Bn in 2025 and is expected to reach USD 92.82 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.2% from 2025 to 2032.

AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.

Key features of the study:
  • This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024–2032), considering 2024 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
  • It profiles key players in the global AVOD services market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
  • Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation).
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
  • The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market.
Market Segmentation
  • By Content Type:
  • Movies
  • TV Shows
  • Original Series
  • News
  • Sports
  • User-Generated Content (UGC)
  • By Platform Type:
  • Standalone AVOD platforms
  • AVOD offerings within broader streaming services
  • AVOD-supported social media platforms
  • By Genre:
  • Drama
  • Comedy
  • Action/Adventure
  • Horror/Thriller
  • Romance
  • Sci-Fi/Fantasy
  • Documentary
  • Animation
  • By Device:
  • Mobile devices (smartphones, tablets)
  • Desktop and laptops
  • Smart TVs
  • Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • By Advertising Format:
  • Pre-roll ads
  • Mid-roll ads
  • Post-roll ads
  • Banner ads
  • Interactive ads
  • Native ads
  • By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Key Players Insights
  • YouTube (Google)
  • Hulu (Disney)
  • Peacock (NBCUniversal)
  • Tubi (Fox Corporation)
  • Pluto TV (ViacomCBS)
  • IMDb TV (Amazon)
  • Roku Channel (Roku)
  • Crackle (Chicken Soup for the Soul Entertainment)
  • Xumo (Comcast)
  • Vudu (Walmart)
  • The Roku Channel (Roku)
  • Popcornflix (Screen Media Ventures)
  • MX Player (Times Internet)
  • Voot (ViacomCBS)

Table of Contents

158 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Content Type
Market Snippet, By Platform Type
Market Snippet, By Genre
Market Snippet, By Device
Market Snippet, By Advertising Format
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Increasing Digital Video Consumption
Shift in Advertising Spending
Content Monetization for Creators
Competitive Landscape and Original Content
Restraints
Ad Fatigue and Viewer Disruption
Ad Blocking and Ad Avoidance
Privacy Concerns and Regulation
Opportunities
Global Reach and Localization
Mobile and Smart TV Integration
Partnerships and Content Agreements
Ad Tech Advancements
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global AVOD Services Market, By Content Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Movies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
TV Shows
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Original Series
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
News
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Sports
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
User-Generated Content (UGC)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
5. Global AVOD Services Market, By Platform Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Standalone AVOD platforms
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
AVOD offerings within broader streaming services
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
AVOD-supported social media platforms
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global AVOD Services Market, By Genre, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Drama
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Comedy
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Action/Adventure
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Horror/Thriller
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Romance
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Sci-Fi/Fantasy
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Documentary
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Animation
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
7. Global AVOD Services Market, By Device, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Mobile devices (smartphones, tablets)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Desktop and laptops
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Smart TVs
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
8. Global AVOD Services Market, By Advertising Format, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Pre-roll ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Mid-roll ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Post-roll ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Banner ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Interactive ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Native ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
9. Global AVOD Services Market, By Region, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 –2032
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
U.S.
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
Germany
U.K.
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
Brazil
Mexico
Argentina
Rest of Latin America
Middle East & Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
GCC Countries
South Africa
Rest of Middle East and Africa
10. Competitive Landscape
YouTube (Google)
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Hulu (Disney)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Peacock (NBCUniversal)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Tubi (Fox Corporation)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Pluto TV (ViacomCBS)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
IMDb TV (Amazon)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Roku Channel (Roku)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Crackle (Chicken Soup for the Soul Entertainment)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Xumo (Comcast)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Vudu (Walmart)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
The Roku Channel (Roku)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Popcornflix (Screen Media Ventures)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
MX Player (Times Internet)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Voot (ViacomCBS)
Company Highlights
Product Portfolio
Key Highlights
Financial Performance
Strategies
Analyst Views
11. Section
Research Methodology
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