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AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), B

Publisher Coherent Market Insights
Published Mar 26, 2025
Length 158 Pages
SKU # CMI20008757

Description

AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.

Key features of the study:
  • This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global AVOD services market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation)
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market
Detailed Segmentation:
  • Global AVOD Services market, By Content Type:
  • Electrical Safety Training and Certification
  • Electrical Safety Audits and Inspections
  • Electrical Safety Equipment (PPE)
  • Electrical Safety Software and Monitoring Systems
  • Electrical Safety Consulting and Advisory Services
  • Global AVOD Services market, By Platform Type:
  • Manufacturing
  • Construction
  • Energy and Utilities
  • Healthcare
  • IT and Telecommunications
  • Transportation
  • Oil and Gas
  • Others
  • Global AVOD Services market, By Demographics:
  • In-House AVOD Services Teams
  • Third-Party Safety Consulting Firms
  • Equipment Manufacturers Offering Safety Solutions
  • Technology Providers for Safety Monitoring Systems
  • Government Agencies and Regulatory Bodies
  • Global AVOD Services market, By Genre:
  • Power Distribution and Substations
  • Industrial Machinery and Equipment
  • Electrical Installations in Buildings and Infrastructure
  • Power Generation (Renewable and Conventional)
  • Electrical Maintenance and Repairs
  • Global AVOD Services market, By Device:
  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises
  • Global AVOD Services market, By Advertising Format:
  • National Electrical Code (NEC)
  • International Electrotechnical Commission (IEC) Standards
  • Occupational Safety and Health Administration (OSHA) Regulations
  • Other Local and International Safety Standards
  • Global AVOD Services market, By AVOD Services market, By Language:
  • Hardware
  • Software
  • Services
  • Global AVOD Services market, By Revenue Model:
  • Pure AVOD (100% ad-supported)
  • Hybrid (combination of AVOD and subscription-based revenue)
  • Freemium (basic access is free, but premium features are paid)
  • Global AVOD Services market, By User Engagement:
  • Active users (regularly accessing content)
  • Occasional users (intermittent usage)
  • Churn rate (percentage of users who stop using the service)
  • Global AVOD Services market, By Content Licensing:
  • Exclusive content (originals and exclusive rights)
  • Non-exclusive content (shared with other platforms)
  • Licensed content from third-party providers
  • Global AVOD Services market, By Ad Targeting Criteria:
  • Demographic targeting (age, gender, location)
  • Behavioral targeting (user preferences, viewing history)
  • Contextual targeting (content relevance)
  • Interest-based targeting (based on user interests)
  • Global AVOD Services market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Company Profiles:
  • YouTube (Google)
  • Hulu (Disney)
  • Peacock (NBCUniversal)
  • Tubi (Fox Corporation)
  • Pluto TV (ViacomCBS)
  • IMDb TV (Amazon)
  • Roku Channel (Roku)
  • Crackle (Chicken Soup for the Soul Entertainment)
  • Xumo (Comcast)
  • Vudu (Walmart)
  • The Roku Channel (Roku)
  • Popcornflix (Screen Media Ventures)
  • MX Player (Times Internet)
  • Voot (ViacomCBS)
  • Tubi TV (Fox Corporation)

Table of Contents

158 Pages
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Content Type
Market Snippet, By Platform Type
Market Snippet, By Genre
Market Snippet, By Device
Market Snippet, By Advertising Format
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Increasing Digital Video Consumption
Shift in Advertising Spending
Content Monetization for Creators
Competitive Landscape and Original Content
Restraints
Ad Fatigue and Viewer Disruption
Ad Blocking and Ad Avoidance
Privacy Concerns and Regulation
Opportunities
Global Reach and Localization
Mobile and Smart TV Integration
Partnerships and Content Agreements
Ad Tech Advancements
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global AVOD Services Market – Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global AVOD Services Market, By Content Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Movies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
TV Shows
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Original Series
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
News
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Sports
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
User-Generated Content (UGC)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global AVOD Services Market, By Platform Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Standalone AVOD platforms
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
AVOD offerings within broader streaming services
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
AVOD-supported social media platforms
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
7. Global AVOD Services Market, By Genre, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Drama
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Comedy
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Action/Adventure
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Horror/Thriller
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Romance
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Sci-Fi/Fantasy
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Documentary
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Animation
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
8. Global AVOD Services Market, By Device, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Mobile devices (smartphones, tablets)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Desktop and laptops
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Smart TVs
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
9. Global AVOD Services Market, By Advertising Format, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Pre-roll ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Mid-roll ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Post-roll ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Banner ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Interactive ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Native ads
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
10. Global AVOD Services Market, By Region, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 –2032
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
US
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
Germany
UK
France
Italy
Russia
Rest of Europe
Asia Pacific
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
South Africa
Rest of Middle East and Africa
11. Competitive Landscape
YouTube (Google)
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Hulu (Disney)
Peacock (NBCUniversal)
Tubi (Fox Corporation)
Pluto TV (ViacomCBS)
IMDb TV (Amazon)
Roku Channel (Roku)
Crackle (Chicken Soup for the Soul Entertainment)
Xumo (Comcast)
Vudu (Walmart)
The Roku Channel (Roku)
Popcornflix (Screen Media Ventures)
MX Player (Times Internet)
Voot (ViacomCBS)
Analyst Views
12. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on Global AVOD Services Market” - Global forecast to 2032

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