The last mile delivery market in South Korea has become one of the world's most advanced, fueled by technological advancements, high e-commerce adoption, and rapid urbanization. This segment of the supply chain is crucial for customer satisfaction. As of 2023, over 90% of internet users were shopping online, and major players like Coupang, Gmarket, and 11st are driving demand for fast delivery services.
Coupang, referred to as South Korea's Amazon, leads with its same-day and next-day delivery options, raising consumer expectations. The online grocery and food delivery sectors, featuring platforms like Baemin, Yogiyo, and Market Kurly, have also surged, catering to busy lifestyles and increasing reliance on delivery for everyday needs.
As a result, the last mile delivery market is dynamic and competitive, focused on efficiency, speed, and customer satisfaction, positioning it for ongoing growth and innovation.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook