Global & Romania Last Mile Delivery Market to 2031

Romania’s last mile delivery market has undergone substantial growth in recent years, largely fueled by the rapid expansion of e-commerce, evolving consumer expectations, and technological innovation within the logistics sector. The surge in online shopping, especially following the COVID-19 pandemic, has significantly increased the demand for prompt, reliable, and efficient delivery solutions throughout the country.

With its strategic location in the European Union and a developing digital economy, Romania presents both opportunities and challenges for last mile delivery providers. The market is becoming increasingly dynamic as both domestic and international logistics companies invest in infrastructure, technology, and service enhancements to meet the changing needs of Romanian consumers.

Urban centers such as Bucharest, Cluj-Napoca, and Timisoara are seeing heightened expectations from consumers, who now demand faster and more flexible delivery services. The influence of major e-commerce platforms like Amazon, alongside regional retailers such as eMAG and Altex, has raised the standard for delivery performance. Consumers are increasingly looking for next-day or even same-day delivery, as well as improved transparency through real-time shipment tracking.

To keep pace with these demands, logistics providers in Romania are implementing more efficient delivery systems and focusing on customer-oriented service models. Flexible delivery options—such as selecting preferred time slots or pickup locations—are gaining popularity, especially in busy urban areas where convenience is a top priority.

An important development is the growing use of alternative delivery points. Many Romanian consumers now prefer collecting their parcels from parcel lockers or designated pickup locations rather than waiting for home deliveries. Locker networks operated by companies like Sameday and Nova Poshta are expanding, offering greater convenience and reducing the likelihood of missed deliveries.

Additionally, Romania is seeing the rise of crowdsourced delivery models, where independent gig workers fulfill last mile deliveries. This approach allows logistics companies to respond more effectively to fluctuating demand while addressing workforce shortages. Platforms that connect freelance couriers with retailers are becoming more common, enhancing delivery scalability and service flexibility across the country. Show more