Global & Finland Last Mile Delivery Market to 2031

Finland’s last mile delivery market is dynamic and rapidly evolving, supported by the country’s advanced technological infrastructure, robust logistics networks, and high internet penetration. The final stage of delivery, where goods reach the consumer, plays a vital role in shaping customer satisfaction and controlling operational expenses. Fueled by the expansion of e-commerce and growing consumer demand for faster and more adaptable delivery options, the last mile delivery sector in Finland is undergoing significant transformation. Key drivers influencing this shift include technological innovations, sustainability priorities, and evolving consumer behaviors.

As part of Finland’s broader logistics and e-commerce ecosystem, the last mile delivery market is expanding steadily. In 2023, the Finnish e-commerce market was valued at around US$12.34 billion, with forecasts projecting annual growth between 8% and 12%. This growth is propelled by both domestic retailers like Verkkokauppa.com and global players such as Amazon and eBay. The logistics sector, particularly the last mile segment, was estimated at about US$9.3 billion in 2023. Given that last mile delivery can represent up to half of total logistics costs, companies are focused on optimizing this segment to enhance efficiency, lower expenses, and meet consumers’ rising expectations for speedy and flexible deliveries. Finland’s strategic location near other Nordic and European countries also strengthens its logistics and last mile delivery capabilities.

With increasing numbers of Finnish consumers shopping online for a variety of products—from electronics and apparel to groceries—the need for dependable and efficient delivery services has surged. The COVID-19 pandemic accelerated the shift to online retail, and even after the pandemic, many shoppers continue to favor the convenience of e-commerce. Finnish platforms such as Verkkokauppa.com, Prisma, and K-Rauta, along with international brands like Amazon, have experienced sales growth and are actively expanding their delivery infrastructures to cope with rising demand. The growing volume of orders, particularly in urban centers like Helsinki, Espoo, and Tampere, has heightened the need for faster, more cost-effective last mile solutions. Key players in Finland’s last mile delivery market include Posti Group, DHL Express, UPS, Seur, Tuup, and Wolt.

Looking ahead, Finland’s last mile delivery market is poised for continued growth, driven by the ongoing expansion of e-commerce, technological progress, and increasing emphasis on sustainability. As urbanization rises, cities will become hotspots for innovation in last mile delivery, with companies focusing on reducing congestion and optimizing delivery routes. Sustainability will remain a core concern, prompting a shift toward greener logistics practices. Market participants are planning to adopt electric vehicles, AI-based route planning, and automated delivery technologies such as drones and robotics to enhance the environmental performance and efficiency of their operations. Show more