India Water Purifier Market Outlook, 2027-28

India Water Purifier Market Outlook, 2027-28

India water purifiers market is showing robust growth, as local awareness among consumers has grown and price affordability. Water purifiers have penetrated lower-income groups and rural households in India. The growth can be attributed to increasing health concerns and importance of clean water, expanding middle-class population, and high concentration of fluoride and arsenic in water. In India, water pollution is a severe issue and the current economic conditions have made it impossible to get pure water. As a result, the market for water purifiers is flourishing and is estimated to grow in the forecast period as well.

The report titled “India Water Purifier Market Outlook, 2027-28” by Bonafide Research gives a comprehensive analysis of the water purifier industry in India. In the last few years, the Asia Pacific and majorly China, India & Bangladesh are experiencing a potential growth in water purifier sales due to an increase in water pollution, rising health awareness, rising disposable income, etc.India Water Purifier Market is expected to grow with a CAGR of more than 17% in the forecasted period of 2021-22 to 2027-28. Overall Water Purifier is segmented into organized water purifier market and unorganized water purifier market.

Further segments are covered based on By Technologies where RO+ water purifier is dominating the major market share followed by offline water purifiers. The growth in the water purifier market has been largely driven by the rising awareness about drink pure water and growth in disposable income of the middle class where water purifiers have become the inevitable part of houses. According to our research share of institutional end-users is also growing at a pace of more than 6% in the forecasted period. Increasing water pollution in the country and the lack of freshwater supply by municipalities also drive the demand. The total market is made up of organized and unorganized players having huge price differences between them. Unorganized players are slowly becoming organized through easy online platforms. E-commerce has created huge differences in the distribution channels of all players whether organized or unorganized. Demand at the top end (electric) of the water purifier market, as well as the bottom end (non-electric/gravity-based), is showing strong growth.

Water purifier manufacturers are concentrating and investing in the development of technologically advanced and unique water purifiers. Smart water purifiers with a multi-stage filtration process and an easy-to-use interface are becoming increasingly popular in Indian households. These innovative water purifiers not only remove the harmful contaminants from water but also monitor water usage and adjust it according to the requirements. These are also equipped with various useful features such as alerts and notifications for cleaning and maintenance. These advancements entice potential purchasers, resulting in the expansion of the Indian water purifier industry.

To compete with a low price Chinese product penetration domestic players are adopting strong marketing strategies and got standards approval for the quality of their products. GOI’s Make in India policies and restrictions on the import of Chinese and Korean products helping domestic companies. Also, export in neighboring countries like Nepal, Bangladesh, Sri Lanka is growing. Leading companies spend more on branding advertisements through celebrities. Eureka signed Madhuri Dixit for marketing its brand Aquaguard. Hindustan Uniliver signed FarhanAkhtar and Prachi Desai as brand ambassadors for 'PureitMarvella RO. Kent RO signed HemaMalini and Sachin Tendulkar. Other companies covered in this report are Livpure, Okaya power, Blue star, Panasonic, Havells, and LG Electronics and Ion exchange. In the last 5 years companies like Whirlpool, AO Smith, and Hi-Tech Sweet Water Technologies are successfully established in the Indian water purifier market.

Key aspects covered in the report “India Water Purifier Market Outlook, 2026” are the following:

• Indian market size outlook By organized and Unorganized sector
• Indian market share outlook By companies, By region, By state, By technologies, By end User, By organized-Unorganized sector
• RO+ water purifier market size By value & Volume and Share by product type RO, RO+UV, RO+UF & RO+UV+UF & technological developments
• UV water purifier market size By Value and Volume & technological developments
• Offline water purifier market size By Value and Volume & technological developments
• Trade dynamics (Import & Export), Market dynamics (Drivers and Challenges)
• Key trends, Competitive analysis & Strategic Recommendation

Considered in the report
• Base year: 2021-22
• Historical year: 2016-17
• Forecasted year: 2027-28

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases. Show more