Global Authentication and Brand Protection Market Size study, By Authentication Mode (Smartphone Authentication, Blockchain Authentication), By Technology (Overt, Covert, Digital, Forensic), By Offering (Security Labels, Security Inks, Holograms, Barcodes

Global Authentication and Brand Protection Market Size study, By Authentication Mode (Smartphone Authentication, Blockchain Authentication), By Technology (Overt, Covert, Digital, Forensic), By Offering (Security Labels, Security Inks, Holograms, Barcodes, RFID, Authentication Chips, QR Codes), By Application (Electronics, Pharmaceuticals, Automotive, Food & Beverages, Apparel, Luxury Goods, Cosmetics, Others), and Regional Forecasts 2022-2028

Global Authentication and Brand Protection Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2028.

Authentication and brand protection is the method that facilitates the right holder undertakes to prevent third parties from using its intellectual property without permission. Authentication and brand protection are gaining huge traction among industries such as electronics, pharmaceuticals, automotive, food & beverages, apparel, luxury goods, cosmetics, and many others. The rising emphasis on protecting product and brand integrity, the emergence of track & trace technologies, stringent anti-counterfeiting laws and regulations enforced by governments, coupled with the growth of the manufacturing industry is the primary factors for the global market growth. For instance, according to the India Brand Equity Foundation (IBEF), in 2019, it is estimated that the manufacturing sector was around USD 395.89 billion in India, and the amount increased and reached USD 694.93 billion in the first quarter of 2022. Consequently, the flourishing growth of the manufacturing industry is anticipated to propel the demand for authentication and brand protection, thus it drives market growth across the globe. However, the high initial capital investment required and limitations of existing technologies impede the growth of the market over the forecast period of 2022-2028. Also, growing demand from emerging economies in APAC and the development of remote authentication solutions are anticipated to act as a catalyzing factor for the market demand during the forecast period.

The key regions considered for the global Authentication and Brand Protection Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. Asia-Pacific is the leading region across the world in terms of market share owing to rapid urbanization, increasing industrialization, and growth of the end-use verticals such as food & beverages, pharmaceuticals, automotive, and many others. Whereas, Europe is anticipated to exhibit the highest CAGR over the forecast period 2022-2028. Factors such as the rising focus on evolving sustainable brand protection options, as well as increasing awareness regarding the availability of a product, would create lucrative growth prospects for the Authentication and Brand Protection Market across the European region.

Major market players included in this report are:
Assa Abloy AB
Sunchemicals
Arjo Solutions
Authentic Vision
Alpvision SA
Applied DNA Science
CILS International
Blue Bite LLC
Nosco Inc.
Document Security Systems Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Authentication Mode:
Smartphone Authentication
Blockchain Authentication
By Technology:
Overt
Covert
Digital
Forensic
By Offering:
Security Labels
Security Inks
Holograms
Barcodes
RFID
Authentication Chips
QR Codes
By Application:
Electronics
Pharmaceuticals
Automotive
Food & Beverages
Apparel
Luxury Goods
Cosmetics
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Authentication and Brand Protection Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Companies Mentioned

Assa Abloy AB
Sunchemicals
Arjo Solutions
Authentic Vision
Alpvision SA
Applied DNA Science
CILS International
Blue Bite LLC
Nosco Inc.
Document Security Systems Inc.

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