People Monitoring and Safety Solutions – 5th Edition
People Monitoring and Safety Solutions is the fifth
consecutive report from Berg Insight analysing the latest
developments on the people and pet tracking markets in
Europe and North America.
This report in the LBS Research Series from Berg Insight
provides you with 190 pages of unique business intelligence
including 5-year industry forecasts and expert commentary
on which to base your business decisions.
This report will allow you to:
Benefit from 30 new executive interviews with market leading
Identify key players on the European and North American people
tracking solution market.
Learn about the latest propositions from family locator service
Understand the opportunities and challenges on the mobile
telecare alarm device market.
Anticipate future drivers for uptake of mobile workforce
Predict future trends in lone worker protection services.
Profit from updated regional market forecasts lasting until 2021.
Modern people monitoring solutions rely on GPS and wireless communication technologies
to determine the location of a person and transmit the data to a third party. Technological
advancements have enabled substantial improvements in GPS receiver performance and
cost. Dedicated people locator devices are available in a wide range of form factors including
boxes, pendants, bracelets, watches and handsets designed for different use cases. The
growing installed base of GPS-enabled smartphones have opened up the market for location
based mobile apps, which are used in a number of people monitoring segments to various
Consumer-oriented people locator solutions range from family locator services that provide
peace of mind for parents of children and teenagers, to solutions that assist caregivers of
seniors and people suffering from various medical conditions. The market for handset-based
family locator services is dominated by freemium apps. Location sharing functionally is also
offered by numerous widely-used apps such as Google Maps, Facebook Messenger and
Apple’s Find My Friends. A growing number of companies market GPS-enabled devices for
children that are too young to use mobile phones. The market is still in its infancy, but has
grown notably in recent time. Vendors including Filip Technologies, hereO, LG Electronics
and Tinitell have designed locator devices in the form of wristbands and wristwatches. More
than a dozen companies including Weenect, WTS and Yepzon have furthermore launched
locator devices that are aimed at several consumer oriented applications such as asset, child
and pet tracking.
Over a hundred million households in Europe and North America own at least one dog. The
installed base of active pet locator devices reached close to 400,000 in 2016. The
addressable market is large as a new generation of pet owners emerge on the market that are
more likely to try new technology and use social media to connect with brands and other pet
owners. In Europe, Tractive has grown rapidly to become the clear market leader. Whistle
Labs, which was acquired by Mars Petcare in Q1-2016, is the largest player on the North
American market. Both companies have launched new versions of their pet locator devices
recently, which in addition to location tracking measure the pet’s activity to enable health
Telecare service providers are showing increasing interest in new mobile telecare solutions
that are better suited for certain user groups. Incumbents such as Philips Lifeline, Tunstall
and Doro have in recent time launched new products in this category. Many start-ups are
further entering the market with new innovative solutions, mainly in the form of wearables.
Over time, mobile telecare devices are likely to replace conventional telecare systems among
seniors as the devices become more attractive and better suited to their increasingly mobile
lifestyles. The number of active mobile telecare systems in Europe and North America grew to
over 500,000 in 2016.
People locator solutions addressing the needs of businesses are available from companies in
industries such as fleet and asset tracking, as well as IT and specialist vendors. Mobile
workforce management applications enable workers to report time, collect data in the field,
access back-office information and communicate with managers. Berg Insight estimates that
the market for mobile workforce management software in Europe and North America
amounted to ¤ 1.35 billion (US$ 1.49 billion) in 2016. Moreover, a growing number of
countries are adopting regulations that specifically address the safety of lone workers. Lone
worker protection services primarily focus on ensuring the security of employees. The market
for lone worker devices and services in Europe and North America reached € 120 million
(US$ 130 million) in 2016.
Electronic monitoring (EM) of offenders is still relatively rare in the context of European and
North American corrections systems. EM is used to provide alternative ways of sentencing
offenders and reduce the escalating costs for the corrective systems. EM is employed at
various stages of the criminal justice system, including at pre-trial, at sentencing and
following a period of incarceration. The use of GPS technology in EM programmes has grown
rapidly in North America in recent years and is starting to gain ground in Europe. The average
daily caseload of monitored individuals in Europe and North America amounted to
approximately 180,000 in 2016.