Fleet Management in Latin America is a comprehensive report fromBerg Insight analysing the latest developments on the commercialvehicle telematics market in this region. The report covers in-depthboth OEM and aftermarket players and includes all the latest marketdata. This strategic research report from Berg Insight provides youwith 210 pages of unique business intelligence, including 5-yearindustry forecasts, expert commentary and real-life case studies onwhich to base your business decisions.
The fleet management solution market in Latin America has been in a growth period for manyyears. In addition to various local and regional solution providers, the region is increasinglyserved by international players – especially North American solution providers – seeking toexpand the addressable market and maintain subscriber growth as the mature home marketsinevitably approach peak penetration. Berg Insight expects that the penetration rate for fleetmanagement will continue to increase in 2025–2029 across all parts of the Latin American region.The total number of fleet management systems in active use in the region is forecasted to growat a compound annual growth rate (CAGR) of 15.0 percent from about 8.3 million units in 2024to reach 16.6 million units by 2029. The penetration rate in the total population of fleet vehiclesused by businesses is at the same time estimated to increase from 20.9 percent in 2024 to 40.0percent in 2029.
Berg Insight ranks Gurtam, MICHELIN Connected Fleet (MCF) and Geotab as the largestproviders of fleet management solutions in Latin America, all having installed bases of severalhundred thousand active units in the region. Active in the region since the late 2000s, Gurtamtoday works with a large number of partners offering its Wialon fleet management platform invarious Latin American countries. Michelin acquired Brazil-based Sascar more than a decadeago and MCF today also has some presence in other countries in the region. Canada-basedGeotab has been investing in Latin America for more than 15 years and the company has nowsurpassed 300,000 active subscriptions across all countries in the region. The remaining top-5solution providers in Latin America are Israel-based Ituran and US-based Powerfleet. Colombia-based WideTech is also a key player with a broad presence across many markets in LatinAmerica. Other notable vendors include the white-label platform providers RedGPS and Navixy(SquareGPS) as well as the Brazilian fleet management solution provider Mobi7 owned by theleading car rental company Localiza. The Mexican satellite tracking company Encontrack is alsoa top-10 player. Solution vendors just outside of the top list moreover include the Brazilianplayers Pósitron (Stoneridge), Autotrac and Omnilink as well as US-based CalAmp and theSwedish commercial vehicle OEM Scania. 3Dtracking, Trucks Control, Wisetrack, Satrack,Sitrack, Digital Communications Technologies (DCT), Cobli, 3S Tecnologia, Location World,Numaris and Maxtrack are additional examples of significant solution providers, all havingestimated installed bases in Latin America around the 100,000 range or above.
Automotive players serving the Latin American commercial vehicle market include OEMs fromNorth America, Europe and Asia as well as some local manufacturers. Most major commercialvehicle manufacturers now offer factory-installed telematics devices and various degrees of fleetmanagement functionality for their vehicles – either independently or in partnership withestablished FM solution providers. Examples include Volkswagen, Scania, International, DaimlerTruck, Volvo Group, Iveco and PACCAR as well as Ford and GM which have all introduced OEMfleet telematics systems in their respective home markets as well as Latin America to varyingextents.
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