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Laundry Care in Pakistan

Publisher Euromonitor International
Published Feb 20, 2025
Length 20 Pages
SKU # EP19656864

Description

Retail volume sales of laundry care continued to grow at a robust pace in 2024 but far slower than the rate of growth in retail current value sales, with elevated inflation largely accounting for the difference between the two. Laundry care is regarded as a necessity across all income groups in Pakistan, so demand remained resilient.

Euromonitor International's Laundry Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Laundry Care in Pakistan
Euromonitor International
February 2025
List Of Contents And Tables
LAUNDRY CARE IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Resilient growth in laundry care despite economic challenges
Promotional pricing strategies drive laundry care sales
Fabric softeners sees rising retail volume sales but remains underdeveloped
PROSPECTS AND OPPORTUNITIES
Private label to grow in prominence
Increased demand for fabric softeners among urban households
Liquid and concentrated offerings to grow in popularity
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2019-2024
Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 4 Sales of Laundry Aids by Category: Value 2019-2024
Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 8 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 9 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 10 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 11 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 12 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 14 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN PAKISTAN
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2019-2024
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2019-2024
Table 18 Sales of Home Care by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Care: % Value 2020-2024
Table 20 LBN Brand Shares of Home Care: % Value 2021-2024
Table 21 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 22 Distribution of Home Care by Format: % Value 2019-2024
Table 23 Distribution of Home Care by Format and Category: % Value 2024
Table 24 Forecast Sales of Home Care by Category: Value 2024-2029
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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