2021 Analytics Research Review
Description
2021 Analytics Research Review
Report Highlights:
- The global market for video analytics should grow from $5.0 billion in 2020 to $12.8 billion by 2025, at compound annual growth rate (CAGR) of 20.6% for the period of 2020-2025.
- The global market for text analytics should grow from $5.9 billion in 2020 to $16.6 billion by 2025, at compound annual growth rate (CAGR) of 23.0% for the period of 2020-2025.
- The global market for marketing analytics should grow from $3.2 billion in 2021 to $6.4 billion by 2026, at compound annual growth rate (CAGR) of 14.9% for the period of 2021-2026.
AI analytics uses machine learning techniques to detect data patterns to make informed decisions. Businesses across many sectors utilize information processed by AI analytics to make data-driven decisions that optimize their processes. This system is the result of applying today's AI, deep learning and ML technology to automate data analysis, which was previously a time-consuming and labor-intensive activity. AI analytics techniques such as natural language processing (NLP), voice analytics transcription and computer vision for image and video analytics are increasingly able to analyze unstructured data in addition to structured data sources.
For instance, to execute an efficient and profitable marketing plan, businesses must be equipped with the appropriate measurement tools. Marketing analytics enables enterprises to precisely assess the effectiveness of their campaigns and make data-driven decisions. Rather than basing marketing initiatives on disparate data sources or assumptions, marketing analytics enables businesses to view the full picture across all marketing channels, enabling them to make informed decisions about their marketing activities.
Companies may now more easily exploit sophisticated analytics capabilities like predictive analytics and more efficient surface actionable insights from their huge amounts of data due to the convergence of big data and AI. Firms can equip their users with easy-to-use tools and the reliable technologies they need to extract high-value insights from data using AI-powered analytics. This will boost data literacy across the organization and create a truly data-driven company.
Research Reviews from BCC Research provide market professionals with concise market coverage within a specific research category. This 2021 Research Review of AI Analytics provides a sampling of the type of quantitative market information, analysis and guidance that has been aiding business decision-making since the inception of BCC Research in 1971. It includes highlights from reports published in 2021 on the following markets -
- IFT223A Video Analytics: Global Markets
- IFT221A Text Analytics: Global Markets
- IFT230A Marketing Analytics
We encourage you to obtain and benefit from the full market research reports that are excerpted in this Research Review. BCC Research looks forward to serving your market intelligence needs in the future.
Report Highlights:
- The global market for video analytics should grow from $5.0 billion in 2020 to $12.8 billion by 2025, at compound annual growth rate (CAGR) of 20.6% for the period of 2020-2025.
- The global market for text analytics should grow from $5.9 billion in 2020 to $16.6 billion by 2025, at compound annual growth rate (CAGR) of 23.0% for the period of 2020-2025.
- The global market for marketing analytics should grow from $3.2 billion in 2021 to $6.4 billion by 2026, at compound annual growth rate (CAGR) of 14.9% for the period of 2021-2026.
AI analytics uses machine learning techniques to detect data patterns to make informed decisions. Businesses across many sectors utilize information processed by AI analytics to make data-driven decisions that optimize their processes. This system is the result of applying today's AI, deep learning and ML technology to automate data analysis, which was previously a time-consuming and labor-intensive activity. AI analytics techniques such as natural language processing (NLP), voice analytics transcription and computer vision for image and video analytics are increasingly able to analyze unstructured data in addition to structured data sources.
For instance, to execute an efficient and profitable marketing plan, businesses must be equipped with the appropriate measurement tools. Marketing analytics enables enterprises to precisely assess the effectiveness of their campaigns and make data-driven decisions. Rather than basing marketing initiatives on disparate data sources or assumptions, marketing analytics enables businesses to view the full picture across all marketing channels, enabling them to make informed decisions about their marketing activities.
Companies may now more easily exploit sophisticated analytics capabilities like predictive analytics and more efficient surface actionable insights from their huge amounts of data due to the convergence of big data and AI. Firms can equip their users with easy-to-use tools and the reliable technologies they need to extract high-value insights from data using AI-powered analytics. This will boost data literacy across the organization and create a truly data-driven company.
Research Reviews from BCC Research provide market professionals with concise market coverage within a specific research category. This 2021 Research Review of AI Analytics provides a sampling of the type of quantitative market information, analysis and guidance that has been aiding business decision-making since the inception of BCC Research in 1971. It includes highlights from reports published in 2021 on the following markets -
- IFT223A Video Analytics: Global Markets
- IFT221A Text Analytics: Global Markets
- IFT230A Marketing Analytics
We encourage you to obtain and benefit from the full market research reports that are excerpted in this Research Review. BCC Research looks forward to serving your market intelligence needs in the future.
Table of Contents
166 Pages
- Chapter 1 Foreword
- Analyst's Credentials
- BCC Custom Research
- Related BCC Research Reports
- Chapter 2 Video Analytics: Global Markets(IFT223A)
- Introduction
- Study Goals and Objectives
- Scope of Report
- Reasons for Doing the Study
- Intended Audiences
- Information Sources
- Methodology
- Geographic Breakdown
- Related BCC Research Reports
- Summary and Highlights
- Market Overview
- Introduction
- History of Video Surveillance and Analytics
- Market Dynamics
- Impact of COVID-19 on the Market for Video Analytics
- Value Chain Analysis
- Market Ecosystem
- Video Analytics Use Cases
- Market Breakdown by Type of Deployment
- Introduction
- On-premises
- Cloud
- Market Breakdown by Solution
- Introduction
- Software
- Services
- Market Breakdown by Application
- Introduction
- Intrusion Management
- Incident Detection
- Traffic Monitoring
- Automatic Number Plate Detection (ANPR)
- People/Crowd Counting
- Facial Recognition
- Others
- Chapter 3 Text Analytics: Global Markets(IFT221A)
- Introduction
- Study Goals and Objectives
- Reasons for Doing This Study
- Scope of Report
- Information Sources
- Methodology
- Intended Audience
- Geographic Breakdown
- Related BCC Research Reports
- Summary and Highlights
- Text Sources
- Market and Technology Background
- Technology Overview
- Text Analytics Process
- Text Analytics Processing Technologies
- Types of Text Analytics
- Market Drivers
- Market Restraints
- COVID-19 Impact on Text Analytics Market
- Market Breakdown by Deployment
- Introduction
- Cloud
- On-premises
- Market Breakdown by Application
- Introduction
- Business Intelligence
- Customer Relationship Management
- Fraud Detection
- Governance, Risk Management and Compliance
- Others
- Market Breakdown by End User
- Introduction
- Banking, Financial Services and Insurance
- Government & Defense
- Healthcare, Pharmaceuticals and Life Sciences
- IT and Telecom
- Media and Advertising
- Retail and E-commerce
- Travel and Hospitality
- Others
- Chapter 4 Marketing Analytics(IFT230A)
- Introduction
- Study Goals and Objectives
- Scope of Report
- Reasons for Doing the Study
- Intended Audiences
- Information Sources
- Methodology
- Geographic Breakdown
- Related BCC Research Reports
- Summary and Highlights
- Marketing Analytics: Market Overview
- Introduction to Big Data Analytics
- Introduction to Marketing Analytics
- Marketing Analytics for an Evolving Marketing Mix
- Artificial Intelligence and Machine Learning in Marketing
- Impact of COVID-19 on the Market for Marketing Analytics
- Market Dynamics
- Market Breakdown by Organization Size
- Introduction
- Large Enterprises
- Small and Medium Enterprises
- Market Breakdown by Deployment
- Introduction
- On-premise
- Cloud
- Market Breakdown by Application
- Introduction
- Social Media Marketing
- Email Marketing
- Search Engine Marketing
- Content Marketing
- Others
- Market Breakdown by End-User Industry
- Introduction
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Consumer Packaged Goods
- Hospitality and Tourism
- Media and Entertainment
- Healthcare
- Others
- List of Tables
- Table 1: Global Market for Video Analytics, by Region, Through 2025
- Table 2: The History of Video Surveillance and Analytics
- Table 3: Global Market for Video Analytics, by Type of Deployment, Through 2025
- Table 4: Global Market for On-premise Deployment of Video Analytics, by Region, Through 2025
- Table 5: Global Market for Cloud Deployment of Video Analytics, by Region, Through 2025
- Table 6: Global Market for Video Analytics, by Solution, Through 2025
- Table 7: Global Market for Video Analytics Software, by Region, Through 2025
- Table 8: Global Market for Video Analytics Services, by Region, Through 2025
- Table 9: Global Market for Video Analytics, by Application, Through 2025
- Table 10: Global Market for Video Analytics in Intrusion Management Applications, by Region, Through 2025
- Table 11: Global Market for Video Analytics in Incident Detection Applications, by Region, Through 2025
- Table 12: Global Market for Video Analytics in Traffic Monitoring Applications, by Region, Through 2025
- Table 13: Global Market for Video Analytics in ANPR Applications, by Region, Through 2025
- Table 14: Global Market for Video Analytics in People/Crowd Counting Applications, by Region, Through 2025
- Table 15: Global Market for Video Analytics in Facial Recognition Applications, by Region, Through 2025
- Table 16: Global Market for Video Analytics in Other Applications, by Region, Through 2025
- Table 17: Global Market for Text Analytics, by Application, Through 2025
- Table 18: Text Analytics Processing Technologies
- Table 19: Global Market for Text Analytics, by Deployment, Through 2025
- Table 20: Global Market for Cloud-Based Text Analytics Solutions, by Application, Through 2025
- Table 21: Global Market for On-Premises Text Analytics Solutions, by Application, Through 2025
- Table 22: Global Market for Text Analytics, by Application, Through 2025
- Table 23: Global Market for Text Analytics in Business Intelligence Applications, by Deployment, Through 2025
- Table 24: Global Market for Text Analytics in CRM Applications, by Deployment, Through 2025
- Table 25: Global Market for Text Analytics in Fraud Detection Applications, by Deployment, Through 2025
- Table 26: Global Market for Text Analytics in GRC Applications, by Deployment, Through 2025
- Table 27: Global Market for Text Analytics in Other Applications, by Deployment, Through 2025
- Table 28: Global Market for Text Analytics, by End User, Through 2025
- Table 29: Global Market for Text Analytics in BFSI, by Region, Through 2025
- Table 30: Global Market for Text Analytics in Government and Defense, by Region, Through 2025
- Table 31: Global Market for Text Analytics in Healthcare, Pharmaceuticals and Life Sciences, by Region, Through 2025
- Table 32: Global Market for Text Analytics in IT and Telecom, by Region, Through 2025
- Table 33: Global Market for Text Analytics in Media and Advertising, by Region, Through 2025
- Table 34: Global Market for Text Analytics in Retail and E-commerce, by Region, Through 2025
- Table 35: Global Market for Text Analytics in Travel and Hospitality, by Region, Through 2025
- Table 36: Global Market for Text Analytics in Other End Users, by Region, Through 2025
- Table 37: Global Market for Marketing Analytics, by Region, Through 2026
- Table 38: Global Market for Marketing Analytics, by Organization Size, Through 2026
- Table 39: Global Market for Marketing Analytics for Large Enterprises, by Region, Through 2026
- Table 40: Global Market for Marketing Analytics for Small and Medium Enterprises, by Region, Through 2026
- Table 41: Global Market for Marketing Analytics, by Deployment, Through 2026
- Table 42: Global Market for Marketing Analytics for On-premise Deployment, by Region, Through 2026
- Table 43: Global Market for Marketing Analytics for Cloud Deployment, by Region, Through 2026
- Table 44: Global Market for Marketing Analytics, by Application, Through 2026
- Table 45: Global Market for Marketing Analytics for Social Media Marketing, by Region, Through 2026
- Table 46: Global Market for Marketing Analytics for Email Marketing, by Region, Through 2026
- Table 47: Global Market for Marketing Analytics for Search Engine Marketing (SEM), by Region, Through 2026
- Table 48: Global Market for Marketing Analytics for Content Marketing, by Region, Through 2026
- Table 49: Global Market for Marketing Analytics for Other Marketing Applications, by Region, Through 2026
- Table 50: Global Market for Marketing Analytics, by End-User Industry, Through 2026
- Table 51: Global Market for Marketing Analytics for the BFSI Industry, by Region, Through 2026
- Table 52: Global Market for Marketing Analytics for the Retail Industry, by Region, Through 2026
- Table 53: Global Market for Marketing Analytics for the Consumer-Packaged Goods Industry, by Region, Through 2026
- Table 54: Global Market for Marketing Analytics for the Hospitality and Tourism Industry, by Region, Through 2026
- Table 55: Global Market for Marketing Analytics for the Media and Entertainment Industry, by Region, Through 2026
- Table 56: Global Market for Marketing Analytics for the Healthcare Industry, by Region, Through 2026
- Table 57: Global Market for Marketing Analytics for Other Industries, by Region, Through 2026
- List of Figures
- Figure 1: Global Market Shares of Video Analytics, by Region, 2019
- Figure 2: Value Chain Analysis of the Market for Video Surveillance
- Figure 3: Ecosystem of the Market for Video Analytics
- Figure 4: Global Market Shares of Video Analytics, by Type of Deployment, 2019
- Figure 5: Global Market Shares of On-premise Deployment of Video Analytics, by Region, 2019
- Figure 6: Global Market Shares of Cloud Deployment of Video Analytics, by Region, 2019
- Figure 7: Global Market Shares of Video Analytics, by Solution, 2019
- Figure 8: Global Market Shares of Video Analytics Software, by Region, 2019
- Figure 9: Global Market Shares of Video Analytics Services, by Region, 2019
- Figure 10: Global Market Shares of Video Analytics, by Application, 2019
- Figure 11: Global Market Shares of Video Analytics in Intrusion Management Applications, by Region, 2019
- Figure 12: Global Market Shares of Video Analytics in Incident Detection Applications, by Region, 2019
- Figure 13: Global Market Shares of Video Analytics in Traffic Monitoring Applications, by Region, 2019
- Figure 14: Global Market Shares of Video Analytics in ANPR Applications, by Region, 2019
- Figure 15: Global Market Shares of Video Analytics in People/Crowd Counting Applications, by Region, 2019
- Figure 16: Global Market Shares of Video Analytics in Facial Recognition Applications, by Region, 2019
- Figure 17: Global Market Shares of Video Analytics in Other Applications, by Region, 2019
- Figure 18: Global Market for Text Analytics, by Application, 2019-2025
- Figure 19: Text Analytics Process Flow
- Figure 20: Text Sources in the Text Analytics Process
- Figure 21: Text Analytics Types
- Figure 22: Text Analytics Market Dynamics
- Figure 23: Text Analytics Market Classification by Deployment
- Figure 24: Global Market Share for Text Analytics, by Deployment, 2020
- Figure 25: Global Market Share for Cloud-Based Text Analytics Solutions, by Application, 2020
- Figure 26: Global Market Share for On-Premises Text Analytics Solutions, by Application, 2020
- Figure 27: Text Analytics Market Classification by Application
- Figure 28: Global Market Share for Text Analytics, by Application, 2020
- Figure 29: Global Market Share for Text Analytics in Business Intelligence Applications, by Deployment, 2020
- Figure 30: Global Market Share for Text Analytics in CRM Applications, by Deployment, 2020
- Figure 31: Global Market Share for Text Analytics in Fraud Detection Applications, by Deployment, 2020
- Figure 32: Global Market Share for Text Analytics in GRC Applications, by Deployment, 2020
- Figure 33: Global Market Share for Text Analytics in Other Applications, by Deployment, 2020
- Figure 34: Text Analytics Market Classification, by End User
- Figure 35: Global Market Share for Text Analytics, by End User, 2020
- Figure 36: Global Market Share for Text Analytics in BFSI, by Region, 2020
- Figure 37: Global Market Share for Text Analytics in Government and Defense, by Region, 2020
- Figure 38: Global Market Share for Text Analytics in Healthcare, Pharmaceuticals and Life Sciences, by Region, 2020
- Figure 39: Global Market Share for Text Analytics in IT and Telecom, by Region, 2020
- Figure 40: Global Market Share for Text Analytics in Media and Advertising, by Region, 2020
- Figure 41: Global Market Share for Text Analytics in Retail and E-commerce, by Region, 2020
- Figure 42: Global Market Share for Text Analytics in Travel and Hospitality, by Region, 2020
- Figure 43: Global Market Share for Text Analytics in Other End Users, by Region, 2020
- Figure 44: Global Market for Marketing Analytics, by Region, 2019-2026
- Figure 45: Global Market for Marketing Analytics, by Organization Size, 2019-2026
- Figure 46: Global Market for Marketing Analytics for Large Enterprises, by Region, 2019-2026
- Figure 47: Global Market for Marketing Analytics for Small and Medium Enterprises, by Region, 2019-2026
- Figure 48: Global Market for Marketing Analytics, by Deployment, 2019-2026
- Figure 49: Global Market for Marketing Analytics for On-premise Deployment, by Region, 2019-2026
- Figure 50: Global Market for Marketing Analytics for Cloud Deployment, by Region, 2019-2026
- Figure 51: Global Market for Marketing Analytics, by Application, 2019-2026
- Figure 52: Global Market for Marketing Analytics for Social Media Marketing, by Region, 2019-2026
- Figure 53: Global Market for Marketing Analytics for Email Marketing, by Region, 2019-2026
- Figure 54: Global Market for Marketing Analytics for Search Engine Marketing (SEM), by Region, 2019-2026
- Figure 55: Global Market for Marketing Analytics for Content Marketing, by Region, 2019-2026
- Figure 56: Global Market for Marketing Analytics for Other Marketing Applications, by Region, 2019-2026
- Figure 57: Global Market for Marketing Analytics, by End-User Industry, 2019-2026
- Figure 58: Global Market for Marketing Analytics for the BFSI Industry, by Region, 2019-2026
- Figure 59: Global Market for Marketing Analytics for the Retail Industry, by Region, 2019-2026
- Figure 60: Global Market for Marketing Analytics for the Consumer-Packaged Goods Industry, by Region, 2019-2026
- Figure 61: Global Market for Marketing Analytics for the Hospitality and Tourism Industry, by Region, 2019-2026
- Figure 62: Global Market for Marketing Analytics for the Media and Entertainment Industry, by Region, 2019-2026
- Figure 63: Global Market for Marketing Analytics for the Healthcare Industry, by Region, 2019-2026
- Figure 64: Global Market for Marketing Analytics for Other Industries, by Region, 2019-2026
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