Global Video Streaming Market – Analysis By Streaming Type (VOD, Live), Revenue Model (AVOD, TVOD, SVOD), By End User, By Region, By Country (2020 Edition): Market Insights, COVID-19 Impact, Competition and Forecast (2020-2025)

Global Video Streaming Market – Analysis By Streaming Type (VOD, Live), Revenue Model (AVOD, TVOD, SVOD), By End User, By Region, By Country (2020 Edition): Market Insights, COVID-19 Impact, Competition and Forecast (2020-2025)

Executive Summary

The Global Video Streaming Market, valued at USD 42.14 Billion in the year 2019 has been witnessing unprecedented growth in the last few years on the back of increasing internet penetration, escalating number of smartphone users and rising investment in good content. Additionally, increasing technology in digital media and lockdown across regions and countries as a result of Covid-19 pandemic will drive the Video Streaming market value in the near future. Traditional media companies and the streaming video on demand platforms like Netflix, Disney+ and Amazon Prime are competing for the best quality content to stream on their platforms and grow their subscriber base and the pandemic has provided an opportunity to these companies to leverage the discretionary spend of the consumers.

Among the Streaming Type of the Video Streaming market (Video on Demand and Live), Video on Demand has been gaining popularity globally and is expected to keep growing in the forecast period. The demand of VOD in Video Streaming is due to demand of watching videos according to their choice which will keep increasing in future.

Among the Revenue Model of the Video Streaming market (AVOD, TVOD and SVOD), SVOD has been gaining popularity globally and is expected to keep growing in the forecast period. The demand of SVOD in Video Streaming is due to its availability anytime and higher revenue generating type which will keep increasing in future.
Among the End User of the Video Streaming market (Media and Entertainment, Education and Awareness, IT and E- commerce, Others), Media and Entertainment is highly popular globally and is expected to keep growing in the forecast period. The demand of Media and Entertainment in Video Streaming is due to the demand of entertainment on digital platform which will keep increasing in future.

The North American market has the largest share historically and is expected to lead the global market throughout the forecast period. The increasing demand of Video Streaming is due to higher adoption of digital media in the region and due to growing penetration of Internet.

Scope of the Report

The report analyses the Video Streaming market by Value.
The report analyses the Video Streaming Market by Streaming Type (Video On Demand, Live)
The report analyses the Video Streaming Market by Revenue Model (AVOD, TVOD and SVOD)
The report analyses the Video Streaming Market by End User (Media and Entertainment, Education and Awareness, IT and E- commerce, Others).
The Global Video Streaming Market has been analysed By Region (North America, Europe, Asia Pacific) and By Country (United States, Canada, UK, Germany, China, India).
The attractiveness of the market has been presented by region, by Streaming Type, by Revenue Model, by End User. Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Amazon Prime Video, Netflix, Hulu, Youtube, Akamai Technologies and Roku.
The report analyses the impact of Covid-19 on Video Streaming market.
The report presents the analysis of Video Streaming market for the historical period of 2015-2019 and the forecast period of 2020-2025.

Key Target Audience

Video Streaming Players
Media and Entertainment Houses
Consulting and Advisory Firms
Government and Policy Makers
Investment Banks and Equity Firms
Regulatory Authorities"


1. Research Methodology and Executive Summary
1.1 Research Methodology
1.2 Executive Summary
2. Strategic Recommendations
2.1 Focus on Offering Quality content to Consumers
2.2 Focus on Offering Better Experience to Consumers
3. Video Streaming Market: Product Outlook
4. Global Video Streaming Market: Sizing and Forecast
4.1 Market Size, By Value, Year 2015-2025
Table 1: Global Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 2: Global Number of OTT subscribers, 2015-2019 (In Millions)
Table 3: Global Number of subscriber of world’s leading OTT Players till 1Q, 2020 (in Million).
Table 4: Global Number of Internet Users, 2013-2018 (In Billions)
Table 5: Global Number of Internet Users, 2013-2018 (In % of World Population)
Table 6: Global SVOD User Penetration, (In %)
Table 7: SVOD subscriber Worldwide, 2020 (In Millions of Users)
Table 8: Global Netflix Content Spend (in USD billion)
Table 9: Global Internet Penetration, Q1 2020 (In %)
Table 10: Global Average daily consumption in different countries, 2019 (hours)
Table 11: Global Internet Users, By Region, Q1 2020 (In %)
5. Global Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
5.1 Competitive Scenario of Global Video Streaming Market: By Streaming Type
Table 12: Global Video Streaming Market, By Streaming Type, 2019, 2025
5.1.1 Video on Demand – Market Size and Forecast (2015-2025)
Table 13: Global Video Streaming Market - By Video on Demand, By Value (USD Billion), 2015-2025
5.1.2 Live – Market Size and Forecast (2015-2025)
Table 14: Global Video Streaming Market - By Live, By Value (USD Billion), 2015-2025
5.2 Competitive Scenario of Global Video Streaming Market: By Revenue Type
Table 15: Global Video Streaming Market, By Revenue Model, 2019, 2025
5.2.1 AVOD– Market Size and Forecast (2015-2025)
Table 16: Global Video Streaming Market - By AVOD, By Value (USD Billion), 2015-2025
5.2.2 TVOD – Market Size and Forecast (2015-2025)
Table 17: Global Video Streaming Market - By TVOD, By Value (USD Billion), 2015-2025
5.2.3 SVOD – Market Size and Forecast (2015-2025)
Table 18: Global Video Streaming Market - By SVOD, By Value (USD Billion), 2015-2025
5.3 Competitive Scenario of Global Video Streaming Market: By End User
Table 19: Global Video Streaming Market, By End User, 2019, 2025
5.3.1 Media and Entertainment – Market Size and Forecast (2015-2025)
Table 20: Global Video Streaming Market - By Media and Entertainment, By Value (USD Billion), 2015-2025
5.3.2 Education and Awareness – Market Size and Forecast (2015-2025)
Table 21: Global Video Streaming Market - By Education and Awareness, By Value (USD Billion), 2015-2025
5.3.4 IT and E-commerce – Market Size and Forecast (2015-2025)
Table 22: Global Video Streaming Market - By IT and E-commerce, By Value (USD Billion), 2015-2025
5.3.5 Others – Market Size and Forecast (2015-2025)
Table 23: Global Video Streaming Market - By Others, By Value (USD Billion), 2015-2025
6. Global Video Streaming Market: Regional Analysis
6.1 Competitive Scenario of Global Video Streaming Market: By Region
Table 24: Global Video Streaming Market, By Region, 2019, 2025
7. North America Video Streaming Market: Segmentation by Streaming Type, By Revenue Type, By End User (2015-2025)
7.1 North America Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 25: North America Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 26: North America GDP Growth, 2014 – 2018 (In Annual %)
Table 27: North America Individuals Using the Internet, 2014 – 2017 (In % of Population)
Table 28: North America internet users 2020 (In Million Users)
Table 29: North America Final Consumption Expenditure, 2014 – 2018 (In Annual % Growth)
7.2 North America Video Streaming Market – Prominent Companies
7.3 Market Segmentation by Streaming Type (Video On demand, Live)
Table 30: North America Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
7.4 Market Segmentation by Revenue Model (AVOD, TVOD, SVOD)
Table 31: North America Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
7.5 Market Segmentation by End User (Media and Entertainment, Education and Awareness, IT and E-commerce, others)
Table 32: North America Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
7.6 North America Video Streaming Market: Country Analysis
7.7 Market Opportunity Chart of North America Video Streaming Market - By Country, By Value, 2025
Table 33: Market Opportunity Chart of North America Video Streaming Market - By Country, By Value, 2025
7.8 Competitive Scenario of North America Video Streaming Market: By Country
Table 34: North America Video Streaming Market, By Country, 2019, 2025
7.9 United States Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 35: United States Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 36: United States SVOD Users, 2017-2019 (In Millions)
Table 37: United States Households with Video on demand subscription (In % of Population)
Table 38: United States SVOD subscriber by operators, 2019
Table 39: United States TV & Internet - Share of Time Vs Ads, 2019
7.10 United States Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
Table 40: United States Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Table 41: United States Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Table 42: United States Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
7.11 Canada Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 43: Canada Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 44: SVOD Users in Canada, 2017-2019(In Million)
Table 45: Canada Individuals Using the Internet, 2014 – 2017 (In % of Population)
Table 46: Share of Leading Players in SVOD market India, 2018 (In %)
Table 47: SVOD Subscribers by operator in Canada (in thousand), 2019
7.12 Canada Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
Table 48: Canada Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Table 49: Canada Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Table 50: Canada Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
8. Europe Video Streaming Market: Segmentation by Streaming Type, By Revenue Type, By End User (2015-2025)
8.1 Europe Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 51: Europe Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 52: Estimates European OTT SVOD unique subscribers, 2014-2018 (in Millions)
Table 53: European Union Individuals Using the Internet, 2014 – 2018 (In % of Population)
Table 54: Estimated European OTT SVOD unique subscribers by Country, 2014-2018 (in Millions)
Table 55: Europe Penetration of SVOD (% of TV households, end 2018)
Table 56: Breakdown of promotional spots on a selection of TVOD services in Europe, 2018
8.2 Europe Video Streaming Market – Prominent Companies
8.3 Market Segmentation by Streaming Type (Video on Demand, Live)
Table 57: Europe Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
8.4 Market Segmentation by Revenue Model (AVOD, TVOD, SVOD)
Table 58: Europe Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
8.5 Market Segmentation by End User (Media and Entertainment, Education and Awareness, IT and E-commerce, others)
Table 59: Europe Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
8.6 Europe Video Streaming Market: Country Analysis
8.7 Market Opportunity Chart of Europe Video Streaming Market - By Country, By Value, 2025
Table 60: Market Opportunity Chart of Europe Video Streaming Market - By Country, By Value, 2025
8.8 Competitive Scenario of Europe Video Streaming Market: By Country
Table 61: Europe Video Streaming Market, By Country, 2019, 2025
8.9 Germany Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 62: Germany Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 63: Germany GDP Growth, 2014 – 2018 (In Annual %)
Table 64: Germany Individuals Using Internet, 2014 – 2018 (In % of Population)
Table 65: Share of Leading Players in SVOD market Germany, 2018 (In %)
Table 66: SVOD Users in Germany 2017-2019 (In Million)
8.10 Germany Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
Table 67: Germany Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Table 68: Germany Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Table 69: Germany Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
8.11 United Kingdom Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 70: United Kingdom Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 71: TVOD Users in UK 2017-2019 (In Million)
Table 72: United Kingdom Individuals Using Internet, 2014 – 2018 (In % of Population)
Table 73: Share of Leading Players in SVOD market UK, 2018 (In %)
Table 74: SVOD Users in UK 2017-2019 (In Million)
Table 75: SVOD Smartphone Users in UK, 2019
8.12 United Kingdom Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
Table 76: United Kingdom Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Table 77: United Kingdom Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Table 78: United Kingdom Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
9. Asia Pacific Video Streaming Market: Segmentation by Streaming Type, By Revenue Type, By End User (2015-2025)
9.1 Asia Pacific Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 79: Asia Pacific Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 80: Asia Pacific Internet Penetration, 2017-2020 (in %)
Table 81: Asia Pacific Individuals Using the Internet, 2014 – 2017 (In % of Population)
Table 82: Asia Pacific Mobile Video Data Consumption, 2017-2020 (In Exabyte per year)
Table 83: Asia Pacific demand of OTT subscription with Ads to reduce price of subscription (In %)
Table 84: Asia Pacific Leading online video platforms by revenue in APAC in 2019 (in USD Billion)
Table 85: Asia Pacific Asia Pacific OTT User Penetration, 2019 (in %)
9.2 Asia Pacific Video Streaming Market – Prominent Companies
9.3 Market Segmentation by Streaming Type (Video on Demand, Live)
Table 86: Asia Pacific Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
9.4 Market Segmentation by Revenue Model (AVOD, TVOD, SVOD)
Table 87: Asia Pacific Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
9.5 Market Segmentation by End User (Media and Entertainment, Education and Awareness, IT and E-commerce, others)
Table 88: Asia Pacific Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
9.6 Asia Pacific Video Streaming Market: Country Analysis
9.7 Market Opportunity Chart of Asia Pacific Video Streaming Market - By Country, By Value, 2025
Table 89: Market Opportunity Chart of Asia Pacific Video Streaming Market - By Country, By Value, 2025
9.8 Competitive Scenario of Asia Pacific Video Streaming Market: By Country
Table 90: Asia Pacific Video Streaming Market, By Country, 2019, 2025
9.9 China Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 91: China Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 92: VOD Platforms Share in China in January 2020
Table 93: China Individuals Using the Internet, 2014 – 2017 (In % of Population)
Table 94: SVOD Users in China 2017-2019 (In Million)
Table 95: TVOD Users in China 2017-2019 (In Million)
9.10 China Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
Table 96: China Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Table 97: China Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Table 98: China Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
9.11 India Video Streaming Market: Size and Forecast (2015-2025), By Value
Table 99: India Video Streaming Market Size, By Value, 2015-2025 (USD Billion)
Table 100: India GDP Growth, 2014 – 2018 (In Annual %)
Table 101: India Individuals Using the Internet, 2014 – 2017 (In % of Population)
Table 102: Share of Leading Players in SVOD market India, 2018 (In %)
Table 103: SVOD Users in India 2017-2019 (In Million)
9.12 India Video Streaming Market Segmentation - By Streaming Type, By Revenue Type, By End User
Table 104: India Video Streaming Market - By Streaming Type, By Value, 2015-2025 (USD Billion)
Table 105: India Video Streaming Market - By Revenue Model, By Value, 2015-2025 (USD Billion)
Table 106: India Video Streaming Market - By End User, By Value, 2015-2025 (USD Billion)
10. Global Video Streaming Market Dynamics
10.1 Drivers
10.2 Restraints
10.3 Trends
11. Market Attractiveness
11.1 Market Attractiveness Chart of Global Video Streaming Market - By Streaming Type, 2025
Table 107: Market Attractiveness Chart of Global Video Streaming Market - By Streaming Type, 2025
11.2 Market Attractiveness Chart of Global Video Streaming Market - By Revenue Type, 2025
Table 108: Market Attractiveness Chart of Global Video Streaming Market - By Revenue Model, 2025
11.3 Market Attractiveness Chart of Global Video Streaming Market - By End User, 2025
Table 109: Market Attractiveness Chart of Global Video Streaming Market - By End User, 2025
11.4 Market Attractiveness Chart of Global Video Streaming Market - By Region, 2025
Table 110: Market Attractiveness Chart of Global Video Streaming Market - By Region, By Value, 2025
12. Competitive Landscape
12.2 Market Share Analysis
Table 111: Market Share of Leading Global Video Streaming Companies, 2018 (In %)
13. Company Analysis (Business Description, Financial Analysis, Business Strategy)
13.1 Amazon Prime Video
Table 111: Market Share of Leading Global Video Streaming Companies, 2018 (In %)
Table 112: Amazon.com Revenue, 2015-2019 (In USD Billion)
Table 113: Amazon.com Net Revenue, By Region, 2018 (In %)
Table 114: Amazon.com Net Revenue, By Region, 2019 (In %)
Table 115: Amazon.com Net Revenue, By Business Segment, 2018 (In %)
Table 116: Amazon.com Net Revenue, By Business Segment, 2019 (In %)
Table 117: Amazon.com Net Revenue, By Countries, 2018 (In %)
Table 118: Amazon.com Net Revenue, By Countries, 2019 (In %)
13.2 Netflix
Table 119: Netflix Revenue, 2015-2019 (In USD Billion)
Table 120: Netflix Net Income, 2015-2019 (In USD Billion)
Table 121: Netflix Net Revenue, In United States and Canada (UCAN) 2019 (In %)
Table 122: Netflix Net Revenue, In Europe, Middle East, and Africa (EMEA) 2019 (In %)
Table 123: Netflix Net Revenue, In Latin America (LATAM) 2019 (In %)
Table 124: Netflix Net Revenue, In Asia-Pacific (APAC) 2019 (In %)
13.3 Hulu
Table 125: Walt Disney Revenue, 2015-2019 (In USD Billion)
Table 126: Walt Disney Net Income, 2015-2019 (In USD Billion)
Table 127: Walt Disney Revenue, By Business Segment, 2019 (In %)
Table 128: Walt Disney Revenue, By Geographical Segment, 2019 (In %)
13.4 Akamai Technologies
Table 129: Akamai Technology Revenue, 2015-2019 (In USD Million)
Table 130: Akamai Technology Net Sales, By Business Segment, 2019 (In %)
Table 131: Akamai Technology Net Sales, By Geographical Segment, 2019 (In %)
13.5 Youtube
Table 132: Google Revenue, 2015-2019 (In USD Billion)
Table 133: Google Net Income, 2015-2019 (In USD Billion)
Table 134: Google Revenue, By Business Segment, 2019 (In %)
Table 135: Google Revenue, By Geographical Segment, 2019 (In %)
13.6 Roku
Table 136: Roku Revenue, 2014-2018 (In USD Million)
Table 137: Roku Revenue, By Business Segment, 2018 (In %)
Table 138: Roku Gross Profit, 2014-2018 (In USD Million)

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