The Social messaging player LINE is using its core market in APAC to test new revenue-generating services

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The Social messaging player LINE is using its core market in APAC to test new revenue-generating services

LINE produces the leading social messaging app in Japan and is rapidly expanding in East Asia and worldwide, reaching over 181 million users in 4Q 2014. This comment examines LINE's growth strategy in APAC, its impact on monetisation and the potential benefits of partnerships with operators in this region.