The Social messaging player LINE is using its core market in APAC to test new revenue-generating services
LINE produces the leading social messaging app in Japan and is rapidly expanding in East Asia and worldwide, reaching over 181 million users in 4Q 2014. This comment examines LINE's growth strategy in APAC, its impact on monetisation and the potential benefits of partnerships with operators in this region.
- Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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