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The Operators’ approaches to customer data monetisation in Europe and the USA are diverging due to regulation

The Operators’ approaches to customer data monetisation in Europe and the USA are diverging due to regulation

Operators have struggled to monetise the significant amounts of customer data that they have. Operators in the USA are increasing their efforts in the advertising market thanks to favourable regulatory developments and significant investments. In Europe, however, the introduction of GDPR makes similar initiatives less likely.</p>


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