The Consumer smartphone analytics: roaming usage
This report analyses real-world smartphone usage data to answer questions regarding consumer behaviour while roaming. The strong differences in the pricing of mobile connectivity, and the availability and quality of Wi-Fi connectivity limited the possibilities of smartphone usage in times when consumers were in greater need of connectivity. The report analyses how consumers responded to this scarcity of connectivity uncovering mobile data monetisation opportunities.</p>
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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