Data Monetization Market By Component (Software, Services), By Deployment Type (On-Premises, Cloud), By Enterprise Size (Large Enterprises, Small and Medium Sized Enterprises), By Industry Vertical (BFSI, IT & Telecommunication, Retail & E-Commerce, Healthcare, Manufacturing, Media & Entertainment, Others): Global Opportunity Analysis and Industry Forecast, 2020-2030
Data monetization involves conversion of unstructured large volume of enterprise data into valuable insights and monetizing the data in to currency or exchange of service. The ability of data monetization to sort data in a raw format, store it in different structural formats, and subsequently release it for further analytics drive its demand among numerous industry verticals. It helps the organizations to increase revenue by investing in analytics platform, thus obtaining valuable insights from the unstructured data. An effectivity of its output is based on business factor, technology factor, and execution factor.
Continuous rise in the volume of enterprise data, technological advancements in big data &analytics solutions, and growth in importance to generate new revenue streams from the data volume of organizations drive the growth of the market. However, security and privacy concerns are expected to impede the market growth. Furthermore, increased adoption of data monetization among telecom service providers as well as rise in awareness about the potential benefits of data monetization offers a major opportunity for market expansion.
The data monetization market is segmented based on component, deployment type, enterprise size and industry verticals and region. Based on component, the market is burificated into software and service. By deployment type, it is divided into on-premises and cloud. On the basis of enterprise size, it is segmented into large enterprises and small and medium enterprises. By industry verticals, it is divided into BFSI, IT &telecommunication, retail & e-commerce, healthcare, manufacturing, media & entertainment, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global data monetization market is dominated by key players such as Accenture, SAP SE, Adastra Corporation, Monetize Solutions, Inc., VIAVI Solutions Inc., ALC, Reltio, Optiva, Inc. (Redknee Solutions Inc.), Cisco Systems, Inc., and Mahindra ComViva. These major players have adopted various key development strategies such as business expansion, new product launches, and others, which help to drive the growth of the global data monetization market.
KEY BENEFITS FOR STAKEHOLDERS
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the data monetization market analysis from 2021 to 2030 to identify the prevailing data monetization market share.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the data monetization market size assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global data monetization market size.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global data monetization market forecast, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Component
Software
Services
By Deployment Type
On-Premises
Cloud
By Enterprise Size
Large Enterprises
Small and Medium Sized Enterprises
By Industry Vertical
BFSI
IT Telecommunication
Retail E-Commerce
Healthcare
Manufacturing
Media Entertainment
Others
By Region
North America
U.S.
Canada
Europe
United Kingdom
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest Of Asia Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Accenture plc
SAP SE
Adastra Corporation
Monetize Solutions, Inc.
VIAVI Solutions Inc.
ALC
Reltio
Optiva, Inc. (Redknee Solutions Inc.)
Cisco Systems, Inc.
Mahindra ComViva
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