
Meal Kit Market by Meal Type (Non-Vegetarian, Vegeterian), Offering Type (Cook & Eat, Heat & Eat), Serving, Distribution - Global Forecast 2024-2030
Description
Meal Kit Market by Meal Type (Non-Vegetarian, Vegeterian), Offering Type (Cook & Eat, Heat & Eat), Serving, Distribution - Global Forecast 2024-2030
The Meal Kit Market size was estimated at USD 15.11 billion in 2023 and expected to reach USD 17.05 billion in 2024, at a CAGR 13.28% to reach USD 36.19 billion by 2030.The meal kit market is a rapidly evolving global industry consisting of businesses providing pre-portioned, packaged ingredients and easy-to-follow recipes, enabling consumers to prepare home-cooked meals without the burden of meal planning and grocery shopping. Customers can choose from a diverse range of dietary preferences, cuisines, and portion sizes according to their tastes and needs. End-users include both busy professionals seeking convenient solutions for daily meals without compromising on nutrition and taste and amateur cooks looking to expand their culinary skills by experimenting with new recipes. The increasing urbanization and modern lifestyle are driving demand for convenient and healthy food options that save time on meal preparation. E-commerce platforms have played a crucial role in transforming the dynamics of the meal kit industry by providing ease of access for customers to order online at their convenience. The high cost of meal kits compared to traditional grocery shopping can act as a barrier to wider customer adoption. Furthermore, maintaining consistent product quality and freshness across various locations while ensuring timely deliveries is a significant challenge faced by providers in this space. However, major companies are constantly exploring innovations to improve logistic operations to tackle such challenges. The introduction of AI to offer customized meal kits and meal plans and utilization of marketing strategies can help major companies reach a wider audience.
Regional Insights
A growing trend toward healthy eating and convenience has fueled the demand for meal kits in the Americas region. Consumers in this market are driven by the need to save time while enjoying high-quality, home-cooked meals. The US meal kit market is highly competitive, with major companies constantly innovating and exploring diverse meal options. In the European Union (EU), meal kit adoption varies across countries but demonstrates an overall upward trajectory. As consumers become increasingly conscious of waste reduction and sustainable practices, EU-based companies have responded with eco-friendly packaging solutions and locally sourced ingredients. China boasts a massive potential customer base for meal kits. To succeed here, companies offer specific meal kits that cater to local tastes and ingredients while addressing the importance of freshness. Japan's meal kit market is gaining traction with a focus on time-saving and waste reduction. Japan is also characterized by the emergence of plant-based meal kits that aim to provide meal options to the growing vegan and vegetarian population.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Meal Kit Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Meal Kit Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Meal Kit Market, highlighting leading vendors and their innovative profiles. These include Blue Apron, LLC by Wonder Group, CookUnity, Cumin Club, Daily Harvest, Diet-to-Go, Fit Foods Club, FlexPro Meals, Fresh N Lean, Freshly Inc. by Nestlé S.A., Gobble Inc., Gousto, HelloFresh SE, Home Chef, Marley Spoon by MMM Consumer Brands Inc., Meal Kit Supply, Mosaic Foods, Oisix ra daichi Inc., Pepper Leaf Pty Ltd., Pete's Real Food, Sakara Life, Snap Kitchen, Splendid Spoon, Sun Basket, Inc., Territory Foods, The Good Kitchen, The Kroger Co., Tovala, Trifecta Nutrition, and Tyson Foods Inc. by General Mills, Inc..
Market Segmentation & Coverage
This research report categorizes the Meal Kit Market to forecast the revenues and analyze trends in each of the following sub-markets:
Meal Type
Non-Vegetarian
Poultry
Ruminants
Seafood
Vegeterian
Offering Type
Cook & Eat
Heat & Eat
Serving
Multiple
Single
Distribution
Convenience Store
Online Store
Specialty Store
Supermarket
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom
The report offers valuable insights on the following aspects:
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
1. What is the market size and forecast of the Meal Kit Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Meal Kit Market?
3. What are the technology trends and regulatory frameworks in the Meal Kit Market?
4. What is the market share of the leading vendors in the Meal Kit Market?
5. Which modes and strategic moves are suitable for entering the Meal Kit Market?
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
189 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. Meal Kit Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Increasing preference for homemade meals among millennials and growing urban population
- 5.1.1.2. Presence of eco-friendly meal kits and advancements in food technology
- 5.1.1.3. Availability of meal kits through e-commerce platforms
- 5.1.2. Restraints
- 5.1.2.1. High costs and cases of disease outbreaks linked to meal kits
- 5.1.3. Opportunities
- 5.1.3.1. Adoption of strategic advertising and marketing
- 5.1.3.2. Utilization of AI for meal planning and customization of meal kit
- 5.1.4. Challenges
- 5.1.4.1. Food safety practices and stringent regulations
- 5.2. Market Segmentation Analysis
- 5.2.1. Meal Type: Rising preference for vegan and vegetarian lifestyles driving the demand for vegetarian meal kits
- 5.2.2. Distribution: Emergence of online stores to cater to the growing demand for convenient and quick delivery of food items
- 5.2.3. Offering Type: Busy lifestyles and rising urbanization leading to a surge in demand for heat & eat meal kit
- 5.2.4. Serving: Increasing utilization of single servings by consumers seeking convenience
- 5.3. Market Trend Analysis
- 5.4. Cumulative Impact of High Inflation
- 5.5. Porter’s Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
- 5.6. Value Chain & Critical Path Analysis
- 5.7. Regulatory Framework
- 6. Meal Kit Market, by Meal Type
- 6.1. Introduction
- 6.2. Non-Vegetarian
- 6.3.1. Poultry
- 6.3.2. Ruminants
- 6.3.3. Seafood
- 6.3. Vegeterian
- 7. Meal Kit Market, by Offering Type
- 7.1. Introduction
- 7.2. Cook & Eat
- 7.3. Heat & Eat
- 8. Meal Kit Market, by Serving
- 8.1. Introduction
- 8.2. Multiple
- 8.3. Single
- 9. Meal Kit Market, by Distribution
- 9.1. Introduction
- 9.2. Convenience Store
- 9.3. Online Store
- 9.4. Specialty Store
- 9.5. Supermarket
- 10. Americas Meal Kit Market
- 10.1. Introduction
- 10.2. Argentina
- 10.3. Brazil
- 10.4. Canada
- 10.5. Mexico
- 10.6. United States
- 11. Asia-Pacific Meal Kit Market
- 11.1. Introduction
- 11.2. Australia
- 11.3. China
- 11.4. India
- 11.5. Indonesia
- 11.6. Japan
- 11.7. Malaysia
- 11.8. Philippines
- 11.9. Singapore
- 11.10. South Korea
- 11.11. Taiwan
- 11.12. Thailand
- 11.13. Vietnam
- 12. Europe, Middle East & Africa Meal Kit Market
- 12.1. Introduction
- 12.2. Denmark
- 12.3. Egypt
- 12.4. Finland
- 12.5. France
- 12.6. Germany
- 12.7. Israel
- 12.8. Italy
- 12.9. Netherlands
- 12.10. Nigeria
- 12.11. Norway
- 12.12. Poland
- 12.13. Qatar
- 12.14. Russia
- 12.15. Saudi Arabia
- 12.16. South Africa
- 12.17. Spain
- 12.18. Sweden
- 12.19. Switzerland
- 12.20. Turkey
- 12.21. United Arab Emirates
- 12.22. United Kingdom
- 13. Competitive Landscape
- 13.1. FPNV Positioning Matrix
- 13.2. Market Share Analysis, By Key Player
- 13.3. Competitive Scenario Analysis, By Key Player
- 13.3.1. Merger & Acquisition
- 13.3.1.1. Wonder to Acquire Meal Kit Company Blue Apron for USD 103M
- 13.3.2. New Product Launch & Enhancement
- 13.3.2.1. Ready Pac Launches Bistro Meal Kits
- 13.3.3. Award, Recognition, & Expansion
- 13.3.3.1. DoorDash and Blue Apron Cook Up Meal Kit Expansion
- 14. Competitive Portfolio
- 14.1. Key Company Profiles
- 14.1.1. Blue Apron, LLC by Wonder Group
- 14.1.2. CookUnity
- 14.1.3. Cumin Club
- 14.1.4. Daily Harvest
- 14.1.5. Diet-to-Go
- 14.1.6. Fit Foods Club
- 14.1.7. FlexPro Meals
- 14.1.8. Fresh N Lean
- 14.1.9. Freshly Inc. by Nestlé S.A.
- 14.1.10. Gobble Inc.
- 14.1.11. Gousto
- 14.1.12. HelloFresh SE
- 14.1.13. Home Chef
- 14.1.14. Marley Spoon by MMM Consumer Brands Inc.
- 14.1.15. Meal Kit Supply
- 14.1.16. Mosaic Foods
- 14.1.17. Oisix ra daichi Inc.
- 14.1.18. Pepper Leaf Pty Ltd.
- 14.1.19. Pete's Real Food
- 14.1.20. Sakara Life
- 14.1.21. Snap Kitchen
- 14.1.22. Splendid Spoon
- 14.1.23. Sun Basket, Inc.
- 14.1.24. Territory Foods
- 14.1.25. The Good Kitchen
- 14.1.26. The Kroger Co.
- 14.1.27. Tovala
- 14.1.28. Trifecta Nutrition
- 14.1.29. Tyson Foods Inc. by General Mills, Inc.
- 14.2. Key Product Portfolio
- 15. Appendix
- 15.1. Discussion Guide
- 15.2. License & Pricing
- FIGURE 1. MEAL KIT MARKET RESEARCH PROCESS
- FIGURE 2. MEAL KIT MARKET SIZE, 2023 VS 2030
- FIGURE 3. MEAL KIT MARKET SIZE, 2018-2030 (USD MILLION)
- FIGURE 4. MEAL KIT MARKET SIZE, BY REGION, 2023 VS 2030 (%)
- FIGURE 5. MEAL KIT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 6. MEAL KIT MARKET DYNAMICS
- FIGURE 7. MEAL KIT MARKET SIZE, BY MEAL TYPE, 2023 VS 2030 (%)
- FIGURE 8. MEAL KIT MARKET SIZE, BY MEAL TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 9. MEAL KIT MARKET SIZE, BY OFFERING TYPE, 2023 VS 2030 (%)
- FIGURE 10. MEAL KIT MARKET SIZE, BY OFFERING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 11. MEAL KIT MARKET SIZE, BY SERVING, 2023 VS 2030 (%)
- FIGURE 12. MEAL KIT MARKET SIZE, BY SERVING, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 13. MEAL KIT MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
- FIGURE 14. MEAL KIT MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 15. AMERICAS MEAL KIT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 16. AMERICAS MEAL KIT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 17. UNITED STATES MEAL KIT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
- FIGURE 18. UNITED STATES MEAL KIT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 19. ASIA-PACIFIC MEAL KIT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 20. ASIA-PACIFIC MEAL KIT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MEAL KIT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
- FIGURE 22. EUROPE, MIDDLE EAST & AFRICA MEAL KIT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
- FIGURE 23. MEAL KIT MARKET, FPNV POSITIONING MATRIX, 2023
- FIGURE 24. MEAL KIT MARKET SHARE, BY KEY PLAYER, 2023
Pricing
Currency Rates
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