Data Monetization Market by Component (Services, Tools), Data Type (Customer Data, Financial Data, Product Data), Organization Size, Business Function, Deployment Type, Industry Vertical - Global Forecast 2023-2030

Data Monetization Market by Component (Services, Tools), Data Type (Customer Data, Financial Data, Product Data), Organization Size, Business Function, Deployment Type, Industry Vertical - Global Forecast 2023-2030


The Data Monetization Market is projected to reach USD 19.48 billion by 2030 from USD 3.26 billion in 2022, at a CAGR of 25.04% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Data Monetization Market.
  • Based on Component, market is studied across Services and Tools. The Services is further studied across Consulting, Implementation & Integration, and Support & Maintenance. The Services is projected to witness significant market share during forecast period.
  • Based on Data Type, market is studied across Customer Data, Financial Data, Product Data, and Supplier Data. The Financial Data is projected to witness significant market share during forecast period.
  • Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises. The Small & Medium-Sized Enterprises is projected to witness significant market share during forecast period.
  • Based on Business Function, market is studied across Finance, Operations, Sales & Marketing, and Supply Chain Management. The Sales & Marketing is projected to witness significant market share during forecast period.
  • Based on Deployment Type, market is studied across Cloud and On-Premises. The On-Premises is projected to witness significant market share during forecast period.
  • Based on Industry Vertical, market is studied across Banking, Financial Services, & Insurance, Consumer Goods & Retail, Energy & Utilities, Healthcare, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Transportation & Logistics. The Manufacturing is projected to witness significant market share during forecast period.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.75% in 2022, followed by Europe, Middle East & Africa.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Data Monetization Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Data Monetization Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Data Monetization Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Emu Analytics Ltd., Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Narrative I/O, Inc., NetScout Systems, Inc., Optiva, Inc., Oracle Corporation, Reltio, Inc., Salesforce, Inc., SAP SE, Sisense Inc., ThoughtSpot, Inc., TIBCO Software Inc., and Virtusa Corporation.

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Data Monetization Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Data Monetization Market?
  3. What is the competitive strategic window for identifying opportunities in the Data Monetization Market?
  4. What are the latest technology trends and regulatory frameworks in the Data Monetization Market?
  5. What is the market share of the leading vendors in the Data Monetization Market?
  6. Which modes and strategic moves are suitable for entering the Data Monetization Market?


Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Data Monetization Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increase in data volume and lower cost of data storage
5.1.1.2. Increasing focus on data-driven decision-making
5.1.1.3. Rising growth in advanced analytics and visualization
5.1.2. Restraints
5.1.2.1. Increase complexity in data structure
5.1.3. Opportunities
5.1.3.1. Advancements in data monetization solutions
5.1.3.2. Rising digitalization in emerging economies
5.1.4. Challenges
5.1.4.1. Security and privacy concerns related to data monetization solutions
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. Data Monetization Market, by Component
6.1. Introduction
6.2. Services
6.3.1. Consulting
6.3.2. Implementation & Integration
6.3.3. Support & Maintenance
6.3. Tools
7. Data Monetization Market, by Data Type
7.1. Introduction
7.2. Customer Data
7.3. Financial Data
7.4. Product Data
7.5. Supplier Data
8. Data Monetization Market, by Organization Size
8.1. Introduction
8.2. Large Enterprises
8.3. Small & Medium-Sized Enterprises
9. Data Monetization Market, by Business Function
9.1. Introduction
9.2. Finance
9.3. Operations
9.4. Sales & Marketing
9.5. Supply Chain Management
10. Data Monetization Market, by Deployment Type
10.1. Introduction
10.2. Cloud
10.3. On-Premises
11. Data Monetization Market, by Industry Vertical
11.1. Introduction
11.2. Banking, Financial Services, & Insurance
11.3. Consumer Goods & Retail
11.4. Energy & Utilities
11.5. Healthcare
11.6. Information Technology
11.7. Manufacturing
11.8. Media & Entertainment
11.9. Telecommunication
11.10. Transportation & Logistics
12. Americas Data Monetization Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States
13. Asia-Pacific Data Monetization Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam
14. Europe, Middle East & Africa Data Monetization Market
14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom
15. Competitive Landscape
15.1. FPNV Positioning Matrix
15.2. Market Share Analysis, By Key Player
15.3. Competitive Scenario Analysis, By Key Player
16. Competitive Portfolio
16.1. Key Company Profiles
16.1.1. Accenture PLC
16.1.2. Emu Analytics Ltd.
16.1.3. Infosys Limited
16.1.4. International Business Machines Corporation
16.1.5. Microsoft Corporation
16.1.6. Narrative I/O, Inc.
16.1.7. NetScout Systems, Inc.
16.1.8. Optiva, Inc.
16.1.9. Oracle Corporation
16.1.10. Reltio, Inc.
16.1.11. Salesforce, Inc.
16.1.12. SAP SE
16.1.13. Sisense Inc.
16.1.14. ThoughtSpot, Inc.
16.1.15. TIBCO Software Inc.
16.1.16. Virtusa Corporation
16.2. Key Product Portfolio
17. Appendix
17.1. Discussion Guide
17.2. License & Pricing

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