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Contextual Advertising Market by Type (Activity-Based Advertising, Location-Based Advertising), Deployment (Desktops, Digital Billboards, Mobile Devices), Industry - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 185 Pages
SKU # IRE18437585

Description

Contextual Advertising Market by Type (Activity-Based Advertising, Location-Based Advertising), Deployment (Desktops, Digital Billboards, Mobile Devices), Industry - Global Forecast 2024-2030


The Contextual Advertising Market size was estimated at USD 333.30 million in 2023 and expected to reach USD 376.82 million in 2024, at a CAGR 13.54% to reach USD 810.91 million by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Contextual Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Contextual Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Contextual Advertising Market, highlighting leading vendors and their innovative profiles. These include Act-On Software Inc., Adobe Inc., Amazon.com, Inc., Cision Ltd., Clarabridge by Qualtrics LLC, Criteo SA, Digimind by Onclusive Inc, Google LLC, International Business Machines Corporation, Meltwater, Meta Platforms, Inc., Microsoft Corporation, Publift Pty. Ltd., SAP SE, SEEDTAG ADVERTISING, SL, Sendible Limited, Simplify360 Inc. by Nextiva Company, The Rocket Science Group, Tremor International Ltd., WordStream, Inc. by LocaliQ, X Corp., and Yahoo Inc..

Market Segmentation & Coverage


This research report categorizes the Contextual Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Activity-Based Advertising
Location-Based Advertising
Deployment
Desktops
Digital Billboards
Mobile Devices
Industry
Academia & Government
Banking, Financial Services, & Insurance (BFSI)
Consumer Goods, Retail, & Restaurants
Healthcare
Media & Entertainment
Telecom & IT
Travel, Transportation, & Automobile
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Contextual Advertising Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Contextual Advertising Market?
3. What are the technology trends and regulatory frameworks in the Contextual Advertising Market?
4. What is the market share of the leading vendors in the Contextual Advertising Market?
5. Which modes and strategic moves are suitable for entering the Contextual Advertising Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

185 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Contextual Advertising Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increase in social media users and mobile advertising
5.1.1.2. Emergence of personalized marketing strategies
5.1.1.3. Growing processing power and bandwidth
5.1.2. Restraints
5.1.2.1. Privacy concerns related to behavioral tracking and low translation ratio
5.1.3. Opportunities
5.1.3.1. Advances in AI and ML to embolden real find contextual targeting
5.1.3.2. Increase in the traffic from the video sharing sites
5.1.4. Challenges
5.1.4.1. Stringent regulation policies and the selection of related digital techniques
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Contextual Advertising Market, by Type
6.1. Introduction
6.2. Activity-Based Advertising
6.3. Location-Based Advertising
7. Contextual Advertising Market, by Deployment
7.1. Introduction
7.2. Desktops
7.3. Digital Billboards
7.4. Mobile Devices
8. Contextual Advertising Market, by Industry
8.1. Introduction
8.2. Academia & Government
8.3. Banking, Financial Services, & Insurance (BFSI)
8.4. Consumer Goods, Retail, & Restaurants
8.5. Healthcare
8.6. Media & Entertainment
8.7. Telecom & IT
8.8. Travel, Transportation, & Automobile
9. Americas Contextual Advertising Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Contextual Advertising Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Contextual Advertising Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Act-On Software Inc.
13.1.2. Adobe Inc.
13.1.3. Amazon.com, Inc.
13.1.4. Cision Ltd.
13.1.5. Clarabridge by Qualtrics LLC
13.1.6. Criteo SA
13.1.7. Digimind by Onclusive Inc
13.1.8. Google LLC
13.1.9. International Business Machines Corporation
13.1.10. Meltwater
13.1.11. Meta Platforms, Inc.
13.1.12. Microsoft Corporation
13.1.13. Publift Pty. Ltd.
13.1.14. SAP SE
13.1.15. SEEDTAG ADVERTISING, SL
13.1.16. Sendible Limited
13.1.17. Simplify360 Inc. by Nextiva Company
13.1.18. The Rocket Science Group
13.1.19. Tremor International Ltd.
13.1.20. WordStream, Inc. by LocaliQ
13.1.21. X Corp.
13.1.22. Yahoo Inc.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. CONTEXTUAL ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. CONTEXTUAL ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. CONTEXTUAL ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. CONTEXTUAL ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. CONTEXTUAL ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. CONTEXTUAL ADVERTISING MARKET DYNAMICS
FIGURE 7. CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 10. CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
FIGURE 12. CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. CONTEXTUAL ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. CONTEXTUAL ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

Pricing

Currency Rates
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