Romania Market Research Reports & Industry Analysis

Report Global Dairy Protein Market reached US$12.1 billion in 2023 and is expected to reach US$25.1 billion by 2031, growing with a CAGR of 9.55% during the forecast period 2024-2031, according to DataM Intelligence report. The significant global health challenge persists, with about one billion peo ...

The nuclear imaging sector in Romania is evolving, primarily concentrating on PET/CT and SPECT imaging technologies for the diagnosis of cancer and cardiovascular diseases. However, this market encounters obstacles such as inadequate infrastructure and a shortage of qualified personnel. The healthca ...

Romania's medical device sector plays a crucial role in the country's healthcare landscape. The healthcare system in Romania is undergoing significant changes, with a growing emphasis on incorporating modern surgical methods to enhance patient outcomes and improve hospital efficiency. A key trend in ...

The increasing demand for air cargo in Romania is largely driven by the country's expanding automotive industry, which includes manufacturing facilities for Renault-Dacia and Ford. This growth creates a pressing need for the import of parts and the export of high-value vehicles. Additionally, the bo ...

The market for computed tomography devices in Romania is gaining momentum, driven by a publicly funded healthcare system undergoing significant transformation. Backed by substantial European Union funding, the country is investing heavily in upgrading medical infrastructure, which is directly boosti ...

The Romanian market for dialysis concentrates and solutions is witnessing consistent growth, supported by a publicly funded healthcare system that provides broad access to vital medical services, including dialysis. This growth is largely driven by demographic changes, especially an aging population ...

Retail value sales of airlines recorded a double-digit increase in Romania in 2025. This was driven by a higher number of passengers and rising ticket prices. As a result, low-cost carriers continued to dominate the market, expanding their operations to cover a wide range of destinations across Euro ...

Inbound arrivals rose in Romania in 2025, largely due to Romania’s status as a relatively low-cost tourist destination compared to other European countries, especially those experiencing overtourism. Prices for transport, accommodation, food, services and security remained relatively stable, making ...

Value sales for travel in Romania was positive in 2025, largely driven by price increases for both domestic and outbound trips. These price hikes were the result of persistently high inflation and elevated costs in energy, food, and transportation, all of which continued to impact the cost of living ...

Retail value sales of lodging (destination) increased in Romania in 2025. This growth was driven by a combination of factors, primarily the expansion in the number of lodging outlets and a rise in the average daily room rate. The increase in room rate was largely due to higher costs for utilities, a ...

Retail value sales of bookings recorded strong double-digit growth in Romania in 2025. This growth was primarily driven by early booking trends, which gained momentum starting in November 2024 during the autumn edition of the Romanian Tourism Fair, and continued into February 2025 with the spring ed ...

Cough, cold and allergy (hay fever) remedies in Romania will see continued growth in current value terms in 2025. This performance is being driven by a higher incidence of viral infections and respiratory issues stemming from urban pollution, prompting Romanians to seek faster treatments for their s ...

Despite a challenging economic environment marked by austerity measures and rising prices, the market for digestive remedies in Romania is expected to maintain a positive trend in current value terms in 2025. Unhealthy eating habits remain widespread, driven by increased fast-food consumption and a ...

Retail sale of sleep aids will continue to rise in current value terms in 2025, following a surge during the early years of the pandemic when consumers were exposed to unprecedented levels of stress. Ongoing economic and political uncertainty continues to fuel a steady demand for these products, des ...

With Romanians adopting increasingly active lifestyles, sports nutrition is expected to grow particularly strongly in current value terms in 2025. More consumers are taking up gym memberships and engaging in regular fitness routines, while corporate wellness initiatives, such as employer-provided gy ...

Vitamins will maintain a strong performance in Romania in current value terms in 2025, despite ongoing economic challenges. Successive years of high inflation, coupled with recent austerity measures, continue to put pressure on household budgets. Rising raw material costs and VAT increases have also ...

Consumer health in Romania is expected to see positive growth in current value terms in 2025, driven by both inflation and ongoing premiumisation. The overall health landscape also provides a favourable context for expansion, as high obesity rates, poor dietary habits, and lifestyle-related diseases ...

Wound care in Romania is set to maintain positive growth in current value terms in 2025, supported by lifestyle changes following the pandemic. Consumers are spending more time outdoors, traveling, and engaging in sports and recreational activities such as hiking - all of which are contributing to h ...

The market for dietary supplements in Romania is set to deliver a solid performance in current value terms in 2025. Benefiting from a ubiquitous presence and aggressive marketing, these products are widely consumed across the country. Among the most popular dietary supplements are probiotics, hepato ...

Romania’s dermatologicals market is expected to experience positive growth in current value terms in 2025. Despite economic pressures, consumers remain focused on skin health and favour quality products. However, the market has exhibited ongoing polarisation: while some income-constrained consumers ...

The paediatric consumer health market in Romania is experiencing notable growth in current value terms in 2025, driven by increasing parental awareness of child health and wellbeing. As parents become more informed about their children’s needs, manufacturers are expanding portfolios to include speci ...

Weight management and wellbeing in Romania is set to expand further in current value terms in 2025. Obesity rates remain high, with contributing factors including high consumption of low-quality, calorie-dense foods and predominantly sedentary lifestyles. As a result, conditions such as heart diseas ...

NRT smoking cessation aids in Romania is set to record positive growth in current value terms in 2025, largely driven by rising prices. The category, however, continues to face considerable challenges, particularly due to persistent inflation, which is curbing household spending on non-essential pro ...

In 2025, Romania’s analgesics market is expected to show positive growth in current value terms despite ongoing economic pressures. This is being driven by the increasing trend towards self-medication and the rising prevalence of chronic pain conditions, including injuries, arthritis, migraines, and ...

The eye care market in Romania is expected to maintain strong performance in current value terms in 2025. This growth is partly driven by higher average unit prices, but the market’s resilience is also supported by several underlying factors. Increasing screen time across all age groups - whether fo ...