Lithuania Market Research Reports & Industry Analysis
Lithuania Industry Research & Market Reports
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Sugar Confectionery in Lithuania
... boiled sweets and toffees, caramels and nougat continue to decline, as they are considered to contain an excessive amount of sugar in each portion. Consumers are also concerned about the impact of these products on ... Read More
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Gum in Lithuania
... has stalled and the category also suffers from a lack of innovation and significant new product launches. One notable trend is a slight shift towards larger formats, such as bottles and pouches, compared to traditional ... Read More
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Savoury Snacks in Lithuania
... share through frequent product launches - primarily brand extensions – as exemplified by Lay’s collaboration with Pizza Hut to introduce a range of new pizza flavours. This trend has not been limited to potato chips. ... Read More
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Ice Cream in Lithuania
... although a cooler May slightly dampened momentum. Nonetheless, summer is forecast to be hotter than average, supporting further growth. Despite this reliance on weather, producers are investing in consumer education and marketing to help reduce ... Read More
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Chocolate Confectionery in Lithuania
... rising costs of key raw materials, such as cocoa and sugar. As prices climb, consumers are shifting their allegiance towards other types of snacks, especially as cost remains the dominant factor influencing sales. By contrast, ... Read More
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Snacks in Lithuania
... surged due to poor harvests and disease in major producing countries, such as Ghana and the Ivory Coast. As a result, categories dependent on chocolate, such as chocolate confectionery and chocolate-coated biscuits, are experiencing a ... Read More
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Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania
... pressure from price inflation, significantly influenced by rising costs of key raw materials such as cocoa. As a result, shrinkflation has become a common strategy - for example, packs of cookies have been reduced to ... Read More
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Spirits in Lithuania
... away from neat spirits – such as shots - towards lighter, mixed drinks and cocktails, contributed to the reduction in overall spirit consumption. Euromonitor International's Spirits in Lithuania report offers a comprehensive guide to the ... Read More
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Beer in Lithuania
... beer is widely consumed when socialising in outdoor settings. Renewed consumer confidence, supported by a stable Lithuanian economy, also contributed to this improved performance. Euromonitor International's Beer in Lithuania report offers a comprehensive guide to ... Read More
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Rtds in Lithuania
... selection - especially when compared to beer and wine - has held back wider adoption. Euromonitor International's RTDs in Lithuania report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Cider/Perry in Lithuania
... pear juice with alcohol. Additionally, cider/perry faces increasing competition from alternatives such as flavoured beer, white and sparkling wine, and spirit-based cocktails. Euromonitor International's Cider/Perry in Lithuania report offers a comprehensive guide to the size ... Read More
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Wine in Lithuania
... Overall, there is a noticeable shift towards white and sparkling wines, as younger consumers tend to favour these lighter options over heavier red varieties. Euromonitor International's Wine in Lithuania report offers a comprehensive guide to ... Read More
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Alcoholic Drinks in Lithuania
... policies and a warm summer season. Price increases were modest, having already risen significantly during the 2022–2023 period. Euromonitor International's Alcoholic Drinks in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Lithuania
... Despite this, industry interviews suggest underlying demand remains solid, but consumer shifts - particularly among younger users moving to single use vaping - are tempering further expansion. Conversely, closed system single use (disposables) continue to... ... Read More
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Cigarettes in Lithuania
... ongoing enforcement efforts and stricter border controls. At the same time, more consumers, particularly younger ones, are moving away from traditional cigarettes in favour of heated tobacco and vapour products. The market environment is in... ... Read More
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Tobacco in Lithuania
... but by substituting with newer nicotine formats, most notably single use vapes and heated tobacco. These alternatives are perceived as more modern, less harmful, and better aligned with shifting lifestyles. Regulatory pressures, such as the ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Lithuania
... for occasional use, typically associated with special occasions, or when socialising in cigar clubs. Cigarillos remained significantly larger in volume terms; however, the category experienced a contraction in 2024 following a period of volatility. This ... Read More
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Deodorants in Lithuania
... solvers like pharma or dermocosmetics brands is more or less exhausted, but helps to keep sales moving forwards in value terms at the end of the review period. Constant prices promotions are used to spur ... Read More
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Hair Care in Lithuania
... with few organic or natural growth avenues open to manufacturers. The total population and number of households rose only slowly in 2024. Meanwhile, price inflation remained visible in 2024, adding momentum to retail current value ... Read More
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Bath and Shower in Lithuania
... a saturated category, hampered by limited population and household number increases and little potential for organic growth. Despite low inflation, especially compared with 2022 and 2023, demand stagnated. Euromonitor International's Bath and Shower in Lithuania ... Read More
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Mass Beauty and Personal Care in Lithuania
... mass beauty and personal care dominated in less added-value categories, such as bath and shower. Mass beauty and personal care was also the dominant presence in categories where consumers do not see the point in ... Read More
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Skin Care in Lithuania
... with 2023, both mass and premium products remained popular at the end of the review period. Euromonitor International's Skin Care in Lithuania report offers a comprehensive guide to the size and shape of the market ... Read More
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Depilatories in Lithuania
... at a slower rate compared with 2023. A long summer in 2024 boosted particularly women’s razors and blades, which registered a moderate increase in retail volume sales. However, depilatories remained far from a vibrant category, ... Read More
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Baby and Child-Specific Products in Lithuania
... inflation stabilised. The demand for baby and child-specific products was dampened by steadily decreasing birth rates. In retail current value terms, sales rose at a good rate, albeit slower in 2022 and 2023, and only ... Read More
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Oral Care in Lithuania
... and new purchases often rely on replacements and heavy price promotions. Euromonitor International's Oral Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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