Category: Consumer Goods
Turkey Consumer Goods
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Turkey Imaging Devices
... of smartphones equipped with advanced camera lenses and video recording capabilities, which satisfy the needs of non-professional users. Additionally, the product area faces challenges stemming from insufficient investment and promotional support by companies. Euromonitor International's ... Read More
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Turkey Headphones
... This surge is partly due to the recovery from the devastating earthquake in February 2023, which had initially dampened consumer spending. Among young consumers, there is a heightened demand for headphones, driven by their evolving ... Read More
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Turkey Wearable Electronics
... offer enhanced convenience and connectivity. Wearable electronics, especially smart wearables like smartwatches, have become integral to the daily lives of many, offering functionalities that go beyond mere timekeeping. The rise in health consciousness and the ... Read More
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Turkey Home Audio and Cinema
... digital media player docks face diminishing popularity, increasingly viewed as outdated by consumers. This decline is further compounded by the growing preference for advanced televisions equipped with integrated sound systems, which provide a more streamlined ... Read More
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Turkey In-Car Entertainment
... adoption of smartphones, which now offer sophisticated navigation capabilities that often surpass those of traditional in-car navigation systems. The high penetration rate of smartphones in Turkey, combined with the convenience and ubiquity of navigation apps, ... Read More
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Turkey Consumer Electronics
... In 2023, consumers pre-emptively purchased electronics in anticipation of significant unit price increases expected in 2024 due to hyperinflation. This behaviour is likely to result in a deceleration of sales growth towards the end of ... Read More
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Turkey Portable Players
... primarily due to the rise in individuals adopting a home entertainment lifestyle, a trend catalysed by the lockdowns enforced in 2020 and 2021. As well as showing positive movement, wireless speakers holds by far the ... Read More
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Male Toiletries in Turkey
... leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics ... Read More
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Tobacco & Tobacco Products in Turkey
... 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The tobacco and tobacco products market consists of the retail sale ... Read More
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Turkey Cigars, Cigarillos and Smoking Tobacco
... period. This deceleration can be attributed to market saturation. Fine-cut tobacco products continued to pose a significant competition to cigarettes, particularly within the economy price segment, owing to their affordability. Predominantly consumed by individuals from ... Read More
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Turkey Cigarettes
... period of decline in the previous year due to adverse economic conditions. Furthermore, Turkey has experienced a significant growth in its population, primarily due to an influx of Pakistani, Afghan, and Syrian immigrants who are ... Read More
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Turkey Tobacco
... in particular, emerged as a significant contributor to this growth, with premium cigarette brands driving sales performance. The allure of premium offerings resonated strongly with consumers, contributing significantly to the overall performance of cigarettes as ... Read More
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Turkey Homewares
... as long-term, practical assets. This trend is particularly evident with popular brands such as Pasabahce (Pasabahce Cam San ve Tic AS) and Lav (Heris Seramik ve Turizm San AS), which benefit from offering products to ... Read More
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Turkey Gardening
... (Ozlem Hasere Ilaclari), and Proseed (Proseed Tarim Gida ve San Tic Ltd Sti) capitalise on this trend by offering high-quality, innovative products tailored to the specific needs of Turkish gardeners. Vilmorin is known for its ... Read More
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Turkey Home and Garden
... support value sales but also posing as a constraint to consumer spending power and investment momentum from players in the industry. This macroeconomic context casts a shadow across the category as a whole. Euromonitor International's ... Read More
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Turkey Home Furnishings
... and wellbeing, which has led consumers to invest in affordable and pleasing bathroom products to enhance their bathing experiences. Additionally, Turkey's strong position as a global textiles hub, with its manufacturing capabilities and high-quality cotton ... Read More
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Turkey Home Improvement
... their homes for extended periods of time. For example, as seen with home paint, which enables consumers to change the aesthetics of their homes without a significant financial outlay. Home paint offers a diverse range ... Read More
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Turkey Spectacles
... driven by Turkey’s ageing population, coupled with a surge in myopia cases linked to increased usage of digital screens. Turkish consumers have taken to visiting an optometrist more frequently which has increased the demand for ... Read More
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Turkey Sunglasses
... is resulting in a decline in sales in retail volume terms, with dynamic value growth down to price hikes rather than an increase in demand. Despite this, there are still some more affluent Turkish consumers ... Read More
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Turkey Contact Lenses and Solutions
... Teenagers in particular often feel self-conscious about wearing spectacles around their peers and thus contact lenses represent a suitable alternative. Daily disposable lenses (DD) continues to see stronger sales in volume terms in 2024, although ... Read More
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Turkey Eyewear
... have already recovered in current value terms, but this has largely driven by inflation-induced price increases. These prices have had a negative impact on demand, with some consumers unable to afford to replace their eyewear ... Read More
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Turkey Traditional Toys and Games
... in part boosted by the launch of the Barbie movie in summer 2023. Though the benefits were not all for Barbie merchandise, as there was a significant offering of budget-friendly options from local manufacturers. Construction ... Read More
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Turkey Toys and Games
... double-digits, and this cut into profit margins. After the elections of May 2023, there was a move to improve economic indicators. A new economic management team took charge and they tightened monetary policy, with a ... Read More
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Turkey Video Games
... in 2023 was the shift from mobile games to computer and console games. This was mainly because the thriving local gaming industry focuses more on computers and consoles. Turkey is now one of the leading ... Read More
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Gyms, Health & Fitness Clubs in Turkey
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The gyms, health and fitness clubs market includes establishments that offer facilities and services ... Read More
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