Austria Market Research Reports & Industry Analysis

Austria's economy grew by 0.1% q/q in Q2, according to a flash estimate. This was marginally higher than our expectation of no expansion but does not change our outlook for this year, so we continue to project a 0.1% GDP increase in 2025. The details showed that private consumption supported gro ...

Butter and spreads has seen a stable performance in value and volume terms in 2025. The demand for butter and spreads remains on a high level with value growth being driven in part by unit price increases in 2025. What is interesting is the fact that despite the significant increase in the average u ...

Drinking milk products has seen steady growth in current value terms in 2025, but the demand for drinking milk products is stagnant with value growth being driven by price increases. As the largest share of sales is accounted for by cow’s milk, this category has a big impact on the overall performan ...

Baby food sales have stagnated in current value terms in 2025 while volume sales have declined. Average unit prices have increased slightly which has helped to sustain value sales. The low demand for baby food is largely attributed to the low birth rate in Austria. In 2024, Austria recorded a decrea ...

Yoghurt and sour milk products has seen strong growth in value and volume terms in 2025 with demand strongly shaped by the health and wellness trend. An abundance of new launches in 2025 has created strong consumer interest and pushed sales. Popular yoghurt and sour milk products include functional ...

Plant-based dairy has recorded strong growth in value and volume terms in 2025. Consumer interest in and demand for plant-based dairy continues to rise, with new product launches and increasing shelf space in retailers helping to boost sales. Growth also stems from the category’s fairly low sales ba ...

Other dairy has seen strong and steady growth in retail value and volume terms in 2025. The strong demand for cream and fromage frais and quark is the major sales driver of other dairy. Within savoury and plain fromage frais and quark there is an apparent trend towards cottage cheese. Protein enrich ...

Dairy products and alternatives has seen healthy growth in current value terms in 2025. This growth is attributed to a moderate increase in volume sales and an increase in average unit prices. Dairy products and alternatives continues to be strongly shaped by health and wellness. Whether baby food, ...

Cheese has seen healthy growth in volume and value terms in 2025. Austria is a traditional cheese eating country which supports high volume sales while value growth has been driven by moderate price increases throughout the year. Hard cheese accounts for the largest share of cheese sales in 2025 wit ...

The Austrian market for pressure monitoring devices is significantly influenced by the country's sophisticated healthcare system, an aging population, and a forward-thinking digital health strategy. There is a robust demand for accurate and dependable monitoring solutions that not only cater to trad ...

The 2023 report on the Austria passenger cars market provides an in-depth overview of new registrations and the composition of the national fleet. It presents data on the number of new passenger cars by engine fuel type in 2023 and tracks the share of alternative fuel vehicles among new registration ...

Bangladesh is emerging as a promising market for IoT medical devices, fueled by advancements in its healthcare sector, increasing digitalization, and a focus on improving healthcare access for its vast population. A report from the UN Department of Economic and Social Affairs highlights that the nat ...

Austria's joint reconstruction devices market is robust, supported by a modern healthcare infrastructure and high orthopedic care standards. Hip and knee replacement surgeries are common, with both public hospitals and private clinics employing minimally invasive methods and advanced implant materia ...

The Austria data center market size is expected to grow at a CAGR of 15.18% from 2024 to 2030. KEY HIGHLIGHTS The country’s Federal government has introduced an Artificial Intelligence Strategy aiming to enhance the adoption of artificial intelligence for public benefit, to promote the ethical usage ...

Value sales of gum in Austria are expected to register a moderate increase in 2025. Average unit prices have remained relatively stable, with only a slight upward trend. Value growth is largely underpinned by steady consumer demand for gum products. Euromonitor International's Gum in Austria report ...

Value sales of savoury snacks in Austria are expected to increase in 2025, supported by a modest rise in volume sales. Average unit prices are remaining largely stable, with only a slight upward trend. Potato chips continues to lead sales, generating the largest share of savoury snacks’ value sales, ...

Sales of sugar confectionery in Austria are expected to increase in 2025, supported by stable performance in both value and volume terms. A moderate rise in average unit prices will further contribute to overall value growth throughout the year. Gummies and jellies remain the largest subcategory, ge ...

Value sales of ice cream in Austria is set to rise in 2025, attributed to strong consumer interest and demand for ice cream, partnered with an increase in average unit prices. Ice cream continues to thrive on innovation, with new product launches and line extensions, particularly in the form of nove ...

Value sales of chocolate confectionery are expected to register a double-digit increase in Austria in 2025, primarily due to sharp rises in average unit prices. These price hikes are driven by soaring raw material costs, particularly cocoa. Cocoa farmers are facing growing challenges such as tree di ...

Value sales of sweet biscuits, snack bars and fruit snacks are set to increase in 2025, attributed largely to price increases as volume sales record a more stable performance. Sweet biscuits, snack bars, and fruit snacks continue to benefit from the growing snackification trend, as consumers increas ...

Value sales of snacks in Austria are set to record an increase in 2025, supported by a combination of rising average unit prices and a moderate uptick in volume sales. Consumer interest in snacking remains robust, with growth largely driven by the strong performance of chocolate confectionery. Eurom ...

Cider/perry in Austria faced a marginal decline in volume sales over 2024. The category is largely driven by regular cider as non-alcoholic cider/perry has yet to make its mark in Austria. On-trade volume sales recorded a small increase in 2024, showing a recovery from the pandemic when consumers av ...

Alcoholic drinks in Austria witnessed a slight decline in volume sales over 2024. Generally, the long-term trend towards lower alcohol consumption has prevailed, driven by rising health awareness, especially among younger adults. The general decline in the social acceptance of heavy alcohol drinking ...

Volume sales of beer declined marginally in 2024, with the off-trade being hardest hit in terms of volume sales. By contrast, on-trade consumption was flat following the rebound in post-pandemic sales. The long-term trend towards lower beer consumption and drinking less alcohol is taking its toll on ...

Volume sales of wine in Austria decreased marginally in 2024 due to lower consumption in both the off-trade and on-trade. The long-term trend towards drinking less alcohol has also impacted wine, primarily led by the changing demands of younger adults. Lighter alcoholic beverages have continued to i ...